Lifecycle Marketing Manager – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee all email marketing initiatives for player and Game Master audiences.

• Manage lifecycle flows that encompass onboarding, activation, reactivation, and retention communications.

• Create marketing and campaign emails for events, conventions, partner activations, and seasonal promotions.

• Revise existing pipelines and implement strategy, copywriting, scoping, construction, testing, segmentation, and performance tracking from start to finish.

• Execute channel strategies and campaigns, which include quality assurance, launch, measurement, and optimization.

• Perform continuous testing and optimization of subject lines, send times, and segmentation.

• Occasionally draft landing page content for campaigns and recruitment pages.

• Evaluate priorities that enhance retention and lifetime value.

• Manage budgeted contracted time and sequence work accordingly.

⛳️ Requirements

• A minimum of 4 years experience driving growth towards targets and timelines in a lifecycle or CRM role.

• Proficient in Customer.io.

• Experience in B2C marketing.

• Extensive experience working with customer and user event data and targeted campaigns.

• Knowledge of hypothesis-driven A/B, MVT, and holdout testing methodologies.

• Capability to analyze test outcomes and extract insights.

• Strong instincts for direct response creative strategies.

• Strategic problem-solving and prioritization abilities.

• Capacity to work across two distinct user personas.

• Ability to manage ongoing lifecycle flows in conjunction with one-off campaigns.

• Excellent writing, editing, and communication capabilities.

• Highly organized and self-driven.

• Proven track record of scoping and prioritizing tasks against fixed hours.

• Must possess qualifications to work in the United States.

• A strong understanding of D&D and TTRPGs is a plus.

• Experience in establishing a lifecycle program from the ground up is beneficial.

• Experience with marketplaces or two-sided platforms is advantageous.

🏝️ Benefits

• Fully remote work arrangement.

• Flexible part-time contract schedule (approximately 80 hours per month).

• Opportunity to influence company direction and contribute ideas.

• Opportunities for learning and development.

• Chance to engage in more significant projects.

• No employee benefits available at this time.