Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, test, launch, monitor, and sustain email and SMS campaigns as well as automated journeys in ActiveCampaign.

• Implement lifecycle programs for onboarding, booking, appointment reminders, abandoned bookings, re-engagement, education, retention, webinars, and other patient communications.

• Convert campaign requirements into workflows utilizing segmentation, triggers, branching logic, waits, custom fields, tags, personalization, suppression rules, and exit criteria.

• Oversee campaign setup from initial brief to launch, including target audiences, links, UTMs, personalization, tracking, automation logic, and suppression criteria.

• Investigate discrepancies in audiences, automation failures, personalization challenges, unexpected sends, rendering issues, and other CRM-related problems.

• Compose and refine clear, patient-friendly email and SMS content.

• Ensure CRM hygiene by managing lists, tags, custom fields, segments, automations, templates, and naming conventions.

• Keep campaign documentation, standard operating procedures (SOPs), quality assurance (QA) checklists, and reusable templates up to date.

• Review automations for outdated logic, broken dependencies, overlapping audiences, unnecessary complexity, and potential simplifications or consolidations.

• Monitor consent, unsubscribe rates, suppression logic, communication frequency, and audience overlap.

• Collaborate with Marketing Operations to enhance deliverability, list health, opt-in rates, and channel performance metrics.

• Maintain the lifecycle marketing calendar and manage campaign schedules, dependencies, approvals, and stakeholder follow-ups.

• Design and conduct tests across messaging, subject lines, calls to action, target audiences, timing, and journey structure.

• Track delivery, engagement, enrollment, booking, completed visits, and retention metrics.

• Maintain campaign reporting and lifecycle dashboards; validate data and investigate discrepancies or attribution gaps.

• Collaborate with Marketing Operations, Data, Product, and Engineering teams on event tracking, profile fields, integrations, data quality, and suppression logic.

• Assist in evaluating and potentially migrating from ActiveCampaign to a new lifecycle platform in 2027.

• Leverage AI to expedite campaign development, QA, documentation, analysis, and workflow automation while ensuring output validation and protection of sensitive information.

⛳️ Requirements

• 3–5 years of practical experience in lifecycle marketing, CRM marketing, email marketing, marketing automation, marketing operations, or a related field.

• Proven ability to independently build and troubleshoot automated journeys in a CRM or lifecycle marketing platform.

• Strong understanding of segmentation, triggers, conditional logic, custom fields, personalization, suppression rules, testing, and campaign automation.

• Capability to investigate anomalies in audience behavior, automation, tracking setups, personalization rules, or campaign outcomes.

• Strong QA discipline and meticulous attention to detail.

• Comfortable handling customer or patient data and comprehending how fields, attributes, and behavioral events influence campaigns.

• Ability to analyze campaign and funnel performance, identify irregularities, and translate insights into actionable steps.

• Proficient in documenting workflows and creating repeatable processes for others to follow.

• Excellent written communication skills with the ability to draft or edit clear, patient-friendly messages.

• Capable of managing multiple campaigns, deadlines, and stakeholder requests simultaneously.

• Proactive and resourceful work style, with good judgment on when to investigate independently or enlist additional partners.

• Interest in evolving into a broader lifecycle strategy and ownership role over time.

• Hands-on experience with ActiveCampaign is a plus.

• Familiarity with Braze, Iterable, HubSpot, Klaviyo, Marketo, or other lifecycle marketing platforms is a plus.

• Experience creating SMS campaigns and automated SMS journeys is a plus.

• Knowledge of Mixpanel, Lightdash, or similar analytics tools is a plus.

• Experience working with event-based customer data, integrations, or marketing data pipelines is a plus.

• Basic proficiency in SQL or HTML is a plus.

• Experience supporting CRM implementations, migrations, or major platform reconfigurations is a plus.

• Understanding of email deliverability, sender reputation, suppression, list hygiene, and consent management is a plus.

• Experience in healthcare or similar industries dealing with sensitive customer data and communication requirements is a plus.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance.

• HSA and FSA options available.

• 401(k) plan.

• Fully remote work environment.

• Unlimited paid time off (PTO).

• Health and wellness benefits, including Wellhub and Talkspace.

• Opportunity to work with a passionate, mission-driven team dedicated to transforming women’s healthcare.

• Significant exposure to commercial strategy and the potential to expand responsibilities as Visana grows.