Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, implement, and maintain automated lifecycle campaigns utilizing Email, Push Notifications, and In-App Messages through CRM platforms like Braze or Iterable.

• Enhance user experiences and campaigns from onboarding to active engagement, reactivation, and winback strategies.

• Leverage AI/LLM tools to optimize briefs, create copy variants, conduct quality assurance, generate reports, and enhance personalization.

• Create and conduct experiments focused on subject lines, send times, content, and channel mix.

• Monitor and analyze lifecycle KPIs such as Open Rates, CTR, Conversion Rate, Unsubscribe Rates, Churn, and Winbacks.

• Provide actionable insights to the wider team.

• Partner with User Acquisition, Product Marketing, Brand Marketing, Partnerships, and Customer Success to create a cohesive marketing/promotional calendar.

• Collaborate with Design, Product, Engineering, and Data teams to implement events and attributes in Braze for effective triggering and personalization.

• Assist with partnership initiatives and ad hoc campaigns.

• Serve as the customer advocate throughout the lifecycle to enhance engagement and drive business results.

⛳️ Requirements

• 3-5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably in the Consumer Tech or Subscription services sector.

• Practical experience in building automated workflows using CRM platforms (e.g., Braze, Iterable).

• Direct experience with AI/LLM tools in daily operations, demonstrating time-saving or result-enhancing capabilities.

• Strong analytical abilities, including cohort analysis, result interpretation, and translating findings into actionable next steps.

• Familiarity with a BI tool (e.g., Looker, Tableau, Amplitude, Mixpanel).

• Basic knowledge of HTML/CSS for troubleshooting email templates.

• Understanding of data structures, APIs, and event-based triggering mechanisms.

• Exceptional attention to detail and quality assurance practices across multiple concurrent campaigns.

• Highly organized self-starter with the ability to manage multiple campaigns simultaneously while ensuring stringent quality control.

• AI proficiency at least Level 1 (Explorer); expected proficiency may vary based on role seniority.

• Preferred: Strong copywriting and editing skills.

• Preferred: Experience with AI-driven personalization or predictive CRM features, such as Braze Intelligence.

• Preferred: Experience with partnership or B2B2C campaigns.

🏝️ Benefits

• Sword provides additional benefits that go beyond total compensation.

• Benefits may vary by country and will be outlined separately.