Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the project management of Scenthound’s transition to a new CRM platform, guiding the process from requirements gathering through to building, testing, launching, and post-launch optimization.

• Liaise with stakeholders from Marketing, Product, Technology, and Operations.

• Manage the relationship with the new CRM vendor and supervise the data migration process.

• Redesign journeys, segments, and templates to ensure a smooth CRM transition.

• Take charge of the lifecycle strategy for email, SMS, and push notifications, covering acquisition, retention, loyalty, and win-back efforts.

• Create, implement, and launch automated journeys for onboarding, post-purchase follow-ups, abandoned cart recovery, re-engagement, loyalty/VIP initiatives, and win-back campaigns.

• Formulate segmentation and audience-building strategies based on member behavior, purchase history, engagement metrics, and lifecycle stages.

• Define and manage A/B and multivariate testing across various messaging aspects, including timing, creative, offers, channels, and journey touchpoints.

• Track deliverability, list health, opt-out rates, spam complaints, and overall list hygiene.

• Develop lifecycle KPI reporting and provide insights and recommendations to the Director of Digital Marketing.

• Analyze platform data, behavioral patterns, cohorts, funnels, and audience metrics to uncover trends and identify growth opportunities.

• Collaborate with Product on in-app messaging, enhancing member experience, and launching new features.

• Assist in managing the web experience, including landing pages, conversion flows, and content updates.

• Ensure all digital touchpoints remain consistent, on-brand, and optimized for performance.

• Work alongside Marketing, Product, Operations, and Technology teams.

• Support the franchise network by adapting corporate campaign strategies into user-friendly toolkits and assets for franchisees.

• Assist the Director of Digital Marketing with paid media initiatives and coordination with agencies.

• Contribute to the development and execution of SEO strategies.

• Aid in reporting, budget management, and strategic presentations.

⛳️ Requirements

• A minimum of 5 years of practical experience in lifecycle marketing, CRM, or email/SMS marketing, with a demonstrated history of driving revenue, retention, and customer lifetime value (LTV).

• Extensive knowledge in audience segmentation and list strategy.

• Data-driven capability to independently analyze information and leverage insights to develop programs.

• Proven experience in designing and executing automated lifecycle flows across email, SMS, and push notifications.

• Background in retail or consumer brands.

• Strong understanding of regulations such as CAN-SPAM, TCPA, CCPA, GDPR, and best practices regarding consent.

• Ability to concurrently manage multiple channels and programs.

• Excellent communication skills with both corporate stakeholders and franchise owners.

• A self-starter attitude.

• Proficiency with at least one major ESP/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, Iterable, or a comparable service.

• Basic HTML/CSS skills for email template editing are preferred.

• A mobile-first design approach is preferred.

• Experience in a multi-location, franchise, or membership/subscription business environment is preferred.

• Familiarity with Snowflake or similar data warehousing solutions is preferred.

• SQL proficiency for custom audience creation and funnel analysis is preferred.

• Experience with analytics platforms like Looker or Google Analytics is preferred.

• Previous involvement in supporting paid media strategies or managing agency relationships is preferred.

• A proven track record of establishing structured experimentation frameworks is preferred.

🏝️ Benefits

• Health insurance with company contribution.

• Dental insurance.

• Vision insurance.

• Paid time off.

• Company-paid life and disability insurance.

• 401k plan with company matching.

• Complimentary grooming services for your dog.

• A vibrant, fun, and supportive work environment.

• Unlimited opportunities for growth within an expanding business.

• In-house training programs.

• A clearly defined career path.

• Opportunities for attainable advancement.