Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the project management for Scenthound's transition to a new CRM platform, overseeing everything from requirements gathering to build, testing, launch, and post-launch optimization.

• Collaborate with stakeholders from Marketing, Product, Technology, and Operations.

• Manage the relationship with the new CRM vendor and supervise data migration along with the reconstruction of journeys, segments, and templates.

• Take ownership of the email, SMS, and push notification lifecycle strategy, focusing on acquisition, retention, loyalty, and win-back initiatives.

• Design, construct, and implement automated lifecycle journeys, such as onboarding, post-purchase, abandoned flows, re-engagement, loyalty/VIP, and win-back strategies.

• Develop segmentation and audience-building tactics based on member behaviors, purchase histories, engagement signals, and lifecycle stages.

• Define and oversee A/B and multivariate testing across messaging, timing, creative elements, offers, channels, and journey touchpoints.

• Monitor and enhance deliverability, list health, opt-out rates, spam complaints, and overall list hygiene.

• Construct performance reporting for lifecycle KPIs and share insights with the Director of Digital Marketing.

• Analyze platform analytics, behavioral data, cohort performance, funnels, and lifecycle KPIs to uncover trends and growth opportunities.

• Collaborate with Product teams on in-app messaging, member experiences, and feature launches.

• Assist in managing web experience, including landing pages, conversion flows, and content updates.

• Ensure that all digital touchpoints are consistent, aligned with brand standards, and optimized.

• Work closely with Marketing, Product, Operations, Technology, corporate stakeholders, agency partners, and franchise owners.

• Create toolkits and assets for franchisees based on corporate campaign strategies.

• Support the Director of Digital Marketing with paid media efforts, agency coordination, SEO, reporting, budget management, and strategic presentations.

⛳️ Requirements

• A minimum of 5 years of practical experience in lifecycle marketing, CRM, or email/SMS marketing, demonstrating a successful history of driving revenue, retention, and customer lifetime value.

• In-depth knowledge of audience segmentation and list strategy.

• A data-driven mindset with the capability to analyze data independently.

• Proven experience in designing and implementing automated lifecycle flows across email, SMS, and push notifications.

• Background in retail or consumer brands.

• Strong understanding of email/SMS compliance regulations, including CAN-SPAM, TCPA, CCPA, GDPR, and best practices for consent.

• Ability to manage multiple channels and programs concurrently.

• Excellent communication skills, especially with corporate stakeholders and franchise owners.

• Self-motivated and proactive approach.

• Proficiency with at least one major email service provider/CRM platform, such as Klaviyo, Cinch, Braze, Customer.io, Salesforce Marketing Cloud, or Iterable.

• Basic knowledge of HTML/CSS for editing email templates.

• Experience in a multi-location, franchise, or membership/subscription business setting.

• Familiarity with Snowflake or similar data warehouses, along with SQL skills for custom audience creation and funnel analysis.

• Experience with Looker, Google Analytics, or other analytics platforms.

• Background in supporting paid media strategies or managing agency relationships.

• Demonstrated success in establishing structured experimentation frameworks and iterating based on outcomes.

🏝️ Benefits

• Health insurance with company contribution.

• Dental insurance.

• Vision insurance.

• Paid time off.

• Company-paid life and disability insurance.

• 401k plan with company matching.

• Complimentary grooming services for your dog.

• An energetic, fun, and supportive work environment.

• Unlimited growth potential within an expanding business.

• In-house training opportunities.

• A clear career progression path.

• Achievable advancement opportunities.