Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance an exceptional communications program at Rula.

• Oversee the creation and implementation of multi-channel lifecycle strategies, including email, SMS, and push notifications.

• Design an intelligent and personalized lifecycle program.

• Improve reporting and analytics capabilities.

• Broaden the test-and-learn program to boost engagement among patients and providers.

• Collaborate across B2B and D2C segments of the organization.

• Enhance the speed and quality of patient access to mental healthcare.

• Ensure that providers within Rula’s network are equipped for success in delivering care.

• Work alongside Product, Engineering, Operations, Support, and other cross-functional teams.

⛳️ Requirements

• Over 5 years of experience in a lifecycle or retention marketing position.

• A proven history of developing and executing impactful lifecycle strategies that drive program growth and significant business outcomes through multi-channel campaigns.

• Practical experience with enterprise-level Email Service Providers (ESPs), including the setup, automation, and optimization of campaigns, journeys, experiments, dynamic content, and segmentation.

• Strong analytical abilities, including data interpretation, conducting A/B tests, and making data-driven choices.

• Excellent project management expertise.

• Must reside in the United States; currently, we are not hiring in Hawaii.

• Preferred: Outstanding communication and organizational skills.

• Preferred: Experience in a healthcare, mental health, or marketplace setting.

• Preferred: At least 1 year of experience in a high-growth startup environment.

• Preferred: Familiarity with HTML or SQL for complex lifecycle programming.

• Preferred: Experience with business intelligence tools, particularly Looker and Amplitude.

🏝️ Benefits

• Fully remote work environment.

• Competitive salary and benefits package.

• Medical, dental, vision, life, disability insurance, and FSA/HSA options.

• Access to a 401(k) plan.

• Generous time-off policies, including two company-wide shutdown weeks each year for self-care (for most employees).

• Paid parental leave for birthing, non-birthing, adopting, and fostering parents.

• Employee Assistance Program (EAP).

• Quarterly department stipend for team-building activities or in-person events.

• Community and employee resource groups.

• Stipend for new hire home office setup.

• $50 monthly stipend for internet or cell phone expenses.

• Year-round wellness initiatives.

• $50/month wellness stipend.

• Equity opportunities.