Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Define user lifecycle journeys, activation milestones, and criteria for progress for general contractors, subcontractors, and suppliers.

• Design, develop, and enhance HubSpot workflows for onboarding, activation, plan upgrades, retention, and win-back strategies.

• Own lifecycle messaging, including copy, timing, and execution of campaigns.

• Collaborate with Product Marketing and Design teams on positioning and creative strategies.

• Segment and tailor communications based on trade, geography, behavior, and plan specifics.

• Plan and oversee communications through email, in-app messaging, and other effective channels.

• Conduct experiments with hypotheses, success metrics, and control groups.

• Measure activation rates, repeat usage, retention, and upgrades.

• Build and sustain lifecycle reporting, including cohort analysis and funnel metrics.

• Share insights with Marketing, Product, and leadership teams.

• Lead lifecycle requirements for the upcoming email platform and user-profile migration.

• Collaborate with Marketing Operations, Product, and Engineering on event definitions, consent and suppression requirements, vendor assessments, and launch validations.

• Monitor email engagement, deliverability, and suppression practices.

• Audit existing lifecycle programs, workflows, and data availability during the initial 90 days.

• Launch or enhance activation programs for general contractor and subcontractor users.

• Establish a lifecycle dashboard featuring activation definitions and baseline cohort reporting.

• Deliver a lifecycle requirements document for the upcoming migration.

⛳️ Requirements

• A minimum of five years of experience in lifecycle marketing, CRM, or marketing automation.

• Ideally, experience in a marketplace, product-led, or SaaS environment with a large user base.

• Extensive hands-on experience with HubSpot, covering workflows, lists, properties, segmentation, and the foundational data model.

• Strong analytical abilities, including cohort and funnel analysis, experiment design, and familiarity with SQL or business intelligence tools.

• Experience managing high-volume email campaigns, including both campaigns and automated sends, with documented tests and improved results.

• Background in creating behavioral and event-triggered programs.

• Proven track record in establishing lifecycle strategies and personally building, launching, and optimizing programs.

• Excellent copywriting skills, with the ability to translate product value into clear, relevant customer communications.

• Working knowledge of email deliverability, consent management, suppression practices, and compliance standards.

• Strong communication skills and ability to collaborate effectively with Marketing Operations, Product Marketing, Product, Engineering, Sales, and Customer Success teams.

• Experience with customer data platforms (CDP).

• Familiarity with Braze, Iterable, Klaviyo, or similar orchestration platforms.

• Background in supporting an email platform migration or implementing new behavioral data and messaging capabilities.

• Experience in B2B marketplaces, construction, or with SMB customers.

• Knowledge of email deliverability and compliance standards.

• Candidates must have authorization to work in the United States.

• PlanHub cannot sponsor visas or facilitate employment outside the United States.

🏝️ Benefits

• A vibrant culture where you will be empowered, make a meaningful impact, and gain substantial knowledge.

• Remote-friendly work environment.

• Comprehensive medical insurance.

• Dental insurance coverage.

• Vision insurance available.

• Life insurance benefits.

• Open time-off policy.

• 401(k) plan with company matching.