Lifecycle Marketing Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership of monthly email and SMS planning alongside clients.

• Create and manage marketing calendars for product launches, promotions, seasonal campaigns, and lifecycle priorities.

• Facilitate client meetings to assess results and plan future initiatives.

• Generate campaign concepts and suggest offers, product bundles, and A/B testing opportunities.

• Craft email and SMS content, including subject lines, preview text, product messaging, calls to action, and testing variations.

• Construct, quality check, segment, schedule, and dispatch email and SMS campaigns.

• Develop and uphold customer segments based on purchase history, engagement levels, product ownership, and lifecycle stages.

• Review, build, and enhance automated lifecycle flows.

• Organize localized campaigns and flows across various markets.

• Provide briefs to designers and oversee feedback and approval processes.

• Implement a testing roadmap covering messaging, offers, segmentation, cadence, and flows.

• Ensure the health of mailing lists, including consent, suppression rules, and sending practices.

• Document workflows to establish repeatable planning, briefing, quality assurance, and reporting processes.

⛳️ Requirements

• A minimum of 4 years of practical experience in email, SMS, or lifecycle marketing.

• Proven experience in supporting e-commerce brands.

• Capability to manage both strategic and executional aspects.

• Hands-on experience with Klaviyo or a similar email and SMS platform.

• Familiarity with Shopify, customer data management, segments, and event-driven triggers.

• Strong skills in copywriting.

• Knowledge of campaigns and automated flows aimed at conversion, repeat purchases, and customer retention.

• Ability to analyze performance data and design effective A/B tests.

• Highly organized and detail-focused.

• Strong proactive communication and approval management skills.

• Excellent collaboration and communication abilities.

• Bonus: Experience in an agency setting or managing localized email and SMS initiatives across multiple markets.

🏝️ Benefits

• Competitive salary with a bonus structure.

• 99% coverage for health, dental, and vision insurance.

• A distributed, remote, and global work culture.

• Unlimited vacation with a requirement of 3 weeks off.

• Unlimited mental health or physical health leave.

• Budget for remote work setup.

• Monthly budget for physical activity.

• 16 weeks of fully paid parental leave.

• Stipend for a laptop and other home office supplies.

• Budget for indoor plants.

• Annual company-wide retreat.

• Yearly stipend for books, seminars, courses, and coaching.

• Charitable donation matching.

• Performance bonus twice a year.

• Annual salary reviews.