This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take ownership of the CRM process across email and WhatsApp, including strategy, workflows, contact policy, and performance outcomes.

• Develop and enhance lifecycle flows such as onboarding, activation, reactivation, and win-back based on user behavior and product indicators.

• Manage segmentation and collaborate with the product team on identifying missing user attributes and events.

• Establish and oversee channel integrations in partnership with the engineering team.

• Execute a consistent testing schedule and evaluate its impact on revenue and customer retention.

• Create channel reports and effectively communicate results to the team.

• Ensure all communications are empathetic, private, and aligned with the brand, making sure subject lines and previews do not disclose that a user is in therapy.

• Collaborate closely with product, engineering, and analytics teams while maintaining autonomy over messaging timing and target audiences.

⛳️ Requirements

• Minimum of 3 years of experience in CRM, lifecycle, or retention marketing within product-focused companies.

• At least 1 year of experience managing the channel from start to finish with a revenue-related KPI.

• Practical experience with Customer.io, Braze, Iterable, or similar platforms, including familiarity with the data model, event-triggered campaigns, and API/webhooks.

• Proficient in data analysis: capable of building reports and demonstrating the effectiveness of campaigns.

• Understanding of deliverability and basic GDPR principles.

• Excellent writing skills coupled with an ethical, care-oriented approach to retention strategies.

• Preferred: Familiarity with WhatsApp Business API or push notifications.

• Preferred: Experience in health, wellness, or mental health product sectors.

• Preferred: Basic knowledge of SQL; experience with Mixpanel, Looker, or BigQuery.

• Preferred: Experience working across multiple markets or languages.