Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States, +5 more countries.

📋 Description

• Take ownership of the complete user journey, from search and account creation to paid conversion, increased usage, and churn reduction.

• Drive the transition from free to paid subscriptions.

• Develop and enhance a tailored onboarding and nurturing system utilizing user behavior and persona insights.

• Promote various content types, including research, playbooks, webinars, guides, the Outfoxed podcast, and monthly studies.

• Identify users who require assistance and proactively engage them to foster sales pipeline development.

• Oversee affiliate communications and assist in co-marketing initiatives with partners.

• Manage email marketing efforts encompassing onboarding, nurturing, retention, win-back strategies, newsletters, and promotional campaigns.

• Handle cold email marketing, social media management, creation of written and video content, as well as reporting and insights.

• Continuously develop and enhance the integration of AI within the marketing workflow using tools like Claude, ChatGPT, and Gemini.

• Report directly to the Head of Marketing and collaborate with teams in Customer Success, Product, Design, Sales, and other marketing stakeholders.

• Assess and swiftly enhance existing onboarding and nurturing campaigns, followed by planning and executing initiatives for Q1.

⛳️ Requirements

• Minimum of 5 years of experience in a lifecycle marketing position.

• Demonstrated success in developing onboarding and nurturing strategies that effectively contribute to sales pipeline, revenue generation, and retention within a PLG framework.

• Profound empathy for users and a solid understanding of the B2B purchasing process.

• Proven experience in owning and executing lifecycle marketing strategies while driving ongoing improvements across various channels including email, cold email, advertising, social media, affiliates, and partners.

• Excellent project management, process optimization, and stakeholder engagement abilities.

• Proficiency with technology tools such as customer.io, a CMS like WordPress, Canva, Claude, Planable, PostHog, Linear, and Notion.

• A data-driven and analytical mindset towards campaign planning, experimentation, and optimizing conversion rates.

• Strong verbal and written communication skills.

• Experience in incorporating communication skills into AI-driven workflows.

• Ability to work independently and remotely, utilizing asynchronous communication methods.

• Must reside in North America or Europe (including the UK).

• Willingness to participate in company retreats held in Europe.

• Bonus: Familiarity with hunter.io, the email marketing sector, or a related field.

🏝️ Benefits

• Automatic annual salary increase of 5%.

• Five weeks of paid vacation each year.

• Membership to a co-working space.

• Fully funded setup, including a MacBook Pro, standing desk, ergonomic chair, and more.

• Biannual company retreats in Europe.