Lifecycle Marketing Manager

This is a fully remote position, open to applicants in New York.

📋 Description

• Establish how Headway interacts with active providers throughout their journey

• Recognize moments, behaviors, and opportunities where lifecycle marketing can create the most significant impact

• Create programs that guide providers from activation to product adoption and sustained engagement

• Develop segmentation and triggered experiences based on provider activities

• Manage segmentation, trigger logic, sequencing, testing, and deployment across email and in-product channels

• Create and launch campaigns utilizing Iterable and Intercom

• Design experiments focusing on audience, messaging, channel, and timing

• Establish success metrics prior to launch and transform insights into enhanced programs

• Collaborate with Product, Product Marketing, Customer Success, and Creative teams

• Align lifecycle programs with product priorities to ensure a cohesive provider experience

• Take ownership of lifecycle performance assessment

• Relate programs to activation, feature adoption, engagement, and retention

• Leverage insights to inform future investment priorities

⛳️ Requirements

• Minimum of 5+ years of experience in a marketplace, subscription, or product-led setting

• Proven track record in developing lifecycle programs that influenced customer behavior

• Capability to devise lifecycle strategy and construct journeys hands-on

• Familiarity with Iterable or a comparable platform

• Experience in formulating hypotheses, defining success metrics pre-launch, and learning from outcomes

• Proficient in utilizing behavioral data for segmentation and triggered experiences

• Experience collaborating closely with Product and Product Marketing teams to identify adoption opportunities

• Ability to connect in-product and out-of-product experiences

• Authorization to work in the United States for any employer

• Must indicate whether visa sponsorship is necessary

🏝️ Benefits

• Equity compensation

• Medical, Dental, and Vision coverage

• HSA / FSA

• 401K

• Work-from-home stipend

• Therapy reimbursement

• 16-week parental leave for eligible employees

• Carrot Fertility reimbursement and membership

• 13 paid holidays + company holiday break

• Flexible PTO

• EAP

• Training and professional development

• Comprehensive health and wellness benefits

• Significant ownership opportunities through equity