Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement lifecycle marketing campaigns aimed at drivers using the EVgo network.

• Encourage subscription adoption and the use of Autocharge+ through focused lifecycle communications.

• Enhance customer loyalty by optimizing each phase of the customer journey.

• Develop and sustain a testing roadmap for ongoing engagement and conversion enhancements.

• Execute A/B testing across various channels including push notifications, email, in-app messages, and SMS.

• Monitor, assess, and refine key performance indicators utilizing analytics tools.

• Ensure compliance of customer communications and CRM list management with CAN-SPAM, TCPA, and other relevant regulations.

• Address complex compliance inquiries as necessary.

• Share best practices in lifecycle marketing, testing outcomes, and platform expertise with team members.

• Collaborate with marketing, product, engineering, and design teams.

• Execute additional tasks and special projects as assigned.

⛳️ Requirements

• Generally requires a minimum of 8 years of relevant experience with a Bachelor’s degree; or 6 years with a Master’s degree; or a PhD with 3 years of experience; or equivalent experience.

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Experience with direct-to-consumer ecommerce or subscription products.

• Proven background in lifecycle marketing and mobile app growth strategies.

• Extensive understanding of mobile app marketing techniques and channels, including push, email, in-app notifications, and SMS.

• Strong analytical abilities to evaluate performance, pinpoint improvements, and optimize strategies.

• Direct experience with Braze or Iterable is essential.

• Demonstrated success in managing and optimizing campaigns based on data-driven insights.

• Excellent project management and organizational skills.

• Occasional travel may be necessary for team or cross-functional meetings.

🏝️ Benefits

• Medical, dental, and vision coverage.

• Mental wellbeing support and wellness programs.

• 401(k) plan.

• Health Savings Account (HSA).

• Flexible Spending Accounts (FSA) for medical and dependent care expenses.

• Life and disability insurance.

• Uncapped paid time off.

• Enhanced parental leave policies.

• Employee Assistance Program (EAP).

• Health Advocate services.

• Telehealth services.

• Mentorship programs available.

• Opportunities for career advancement and internal mobility.

• Monthly Technology Stipend.

• One-time reimbursement for home office setup.

• Volunteer time off.

• Commuter benefits.

• Programs focused on employee well-being.

• Discretionary target cash bonuses.

• Restricted stock units (subject to Board Approval).