Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and enhance CompTIA's consumer lifecycle marketing strategy, programs, journeys, and operational practices encompassing acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.

• Create audience segmentation, targeting, and personalization strategies, as well as triggered communications and automated journeys based on customer behavior, interests, engagement, and lifecycle stage.

• Identify and implement opportunities to offer more personalized and relevant customer experiences utilizing behavioral, engagement, and lifecycle data.

• Act as the marketing lead for lifecycle use cases and requirements, collaborating with RevOps and Technology on platform capabilities, integrations, data needs, and enablement.

• Develop and oversee email and lifecycle campaign calendars, workflows, audience selection, quality assurance, deployment, and post-campaign analysis.

• Establish a disciplined testing and optimization program across messaging, offers, audiences, cadence, journeys, and customer experiences.

• Assess lifecycle marketing performance through campaign, CRM, and web analytics data to enhance engagement, conversion, retention, and customer experience.

• Align consumer lifecycle and B2B demand generation strategies in conjunction with the Demand Generation Manager.

• Collaborate with Growth, Brand, Product, Content, Analytics, Technology, and other stakeholders to translate consumer growth priorities into lifecycle marketing initiatives.

• Work with international marketing teams to tailor lifecycle strategies, journeys, campaigns, and best practices to meet individual market requirements.

• Create repeatable lifecycle marketing frameworks, playbooks, testing methodologies, and insights for teams and markets.

• Produce lifecycle communications to support post-purchase and certification experiences, including credential and badging communications.

• Investigate emerging technologies, including AI-enabled marketing capabilities, to enhance personalization, content development, testing, efficiency, and lifecycle performance.

• Assess and recommend enhancements to lifecycle processes, marketing technology, automation, and audience activation capabilities.

• Enhance conversion, revenue contribution, engagement, and adoption of segmented, personalized, and automated lifecycle communications in accordance with targets and benchmarks.

• Embody CompTIA's values, fulfill required training, and travel as necessary based on role responsibilities and business needs.

⛳️ Requirements

• In-depth knowledge of lifecycle marketing, CRM, email marketing, personalization, and marketing automation principles and practices.

• Proven experience utilizing customer data to formulate segmentation, targeting, personalization, nurture, and lifecycle strategies.

• Experience in constructing and optimizing automated customer journeys and triggered communications.

• Strong grasp of email marketing performance metrics, including engagement, conversion, deliverability, testing, and optimization.

• Ability to leverage customer, campaign, and web analytics data to extract insights and inform marketing decisions.

• Experience in designing, executing, and assessing A/B or multivariate tests.

• Solid understanding of consumer lifecycle marketing, covering acquisition nurture, conversion, onboarding, engagement, retention, and re-engagement.

• Familiarity with Sailthru, Microsoft Dynamics, and Google Analytics is advantageous but not mandatory.

• A curious mindset and demonstrated ability to evaluate and adopt emerging marketing technologies and innovative approaches to enhance customer experience and marketing effectiveness.

• Capability to communicate lifecycle marketing strategies and best practices to diverse audiences, teams, and markets.

• Strong project management abilities to oversee multiple campaigns, stakeholders, and deadlines.

• Proven experience in building and managing consumer lifecycle programs from strategy and audience definition through execution, measurement, and optimization.

• Experience utilizing data, analytics, and experimentation to boost customer engagement and business results.

• Experience working in a cross-functional marketing environment with various stakeholders and priorities.

• Preference for experience supporting multiple audiences, markets, or regions.

• Minimum of 5 years of experience in related fields.

• A bachelor's degree is preferred but not required for this position.

🏝️ Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans.

• Performance bonus of up to 10% of base salary.

• Unlimited PTO & 15 Paid Holidays.

• Flexible Schedules & Summer Hours.

• 12 weeks of Paid Parental Leave.

• Sponsored Costco or Sam’s Membership.

• 401K Retirement Plan with a 6% company match.

• Spot Bonuses for exceptional performance.

• Tuition Reimbursement.

• Home Office Allowance.

• Wellness Reimbursement.

• Student Loan Repayment.

• Broadband Stipend.