Lifecycle Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Create a comprehensive global lifecycle and email marketing strategy targeting both prospects and merchants.

• Design personalized nurturing journeys that effectively transform prospects into opportunities and onboard signed merchants.

• Enhance the onboarding process for new merchants, boost transaction activity, and promote the adoption of additional products.

• Assist established merchants in increasing their transaction volume and overall engagement.

• Provide thought leadership, product launches, events, and opportunities for growth.

• Formulate churn prevention and winback initiatives.

• Leverage AI to customize content, refine segmentation, and accelerate production and learning processes.

• Manage the entire lifecycle of prospects and merchants across various segments, from small businesses to large enterprises.

• Tailor global lifecycle strategies to meet regional market demands in North America, the UK, and APAC.

• Collaborate with sales, marketing, revenue operations, account-based marketing, content, partnerships, product, compliance, and regional teams.

• Oversee email initiatives for product go-to-market strategies and thought leadership.

• Manage the email testing roadmap, which includes hypotheses, A/B tests, and multivariate tests.

• Explore and expand lifecycle channels beyond email.

• Establish reporting and feedback mechanisms that demonstrate the impact on pipeline, merchant transaction volume, and retention metrics.

• Report directly to the Global B2B Commerce Growth Lead.

⛳️ Requirements

• At least 5 years of experience in B2B lifecycle, email, or CRM marketing, preferably for global, sales-driven products catering to businesses of all sizes.

• Proven experience in measuring the lifecycle's impact on attributed, influenced, and incremental revenue, retention, and merchant engagement, along with presenting results to leadership.

• Practical experience with Marketo, including building emails, nurture programs, dynamic content, and audience segments.

• Familiarity with Figma or similar design software for creating and developing email creative.

• Background in designing, executing, and evaluating lifecycle growth and testing strategies.

• Proficiency in AI, with a history of utilizing AI tools to scale marketing initiatives.

• Experience in managing programs from concept to launch across multiple teams and time zones.

• Demonstrated ability to partner with sales and regional leaders to identify their needs and develop lifecycle programs that yield results.

🏝️ Benefits

• Remote work.

• Medical insurance.

• Flexible time off.

• Retirement savings plans.

• Modern family planning.

• Reasonable accommodations for disabled applicants throughout the recruitment process.