Lifecycle Marketing Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Take ownership of the lifecycle marketing strategy encompassing activation, engagement, retention, reactivation, and growth.

• Create and implement email, in-product, and other lifecycle campaigns that guide customers through significant moments in their journey.

• Analyze customer segments, lifecycle stages, behavioral triggers, and messaging opportunities.

• Develop onboarding and activation processes that help customers quickly recognize the value of the product.

• Design retention and re-engagement initiatives that encourage customers to return with relevant and valuable communication.

• Craft clear and engaging lifecycle copy that embodies Rylo’s voice and motivates customers to take action.

• Collaborate with product, growth, data, and customer-facing teams to gain insights into user behavior and identify opportunities.

• Set campaign objectives, monitor performance, and report on outcomes across essential lifecycle metrics.

• Conduct structured experiments to enhance conversion rates, engagement, retention, and repeat usage.

• Transform customer insights, product usage data, and campaign results into improved segmentation and messaging strategies.

• Maintain a high-quality lifecycle calendar, ensuring that campaigns are well-coordinated, timely, and operationally effective.

• Establish repeatable processes that enhance the scalability of lifecycle marketing over time.

• Leverage AI to speed up content creation, analyze customer behavior, derive insights, and automate repetitive tasks.

⛳️ Requirements

• Over 5 years of experience managing lifecycle, retention, CRM, email, or growth marketing initiatives.

• Experience with a mobile consumer application, preferably within a rapidly growing B2C technology organization.

• Strong comprehension of customer journeys, segmentation, behavioral triggers, and messaging based on lifecycle stages.

• Demonstrated success in creating campaigns that enhance activation, engagement, retention, or reactivation.

• Excellent copywriting abilities, capable of articulating complex concepts in a clear, concise, and motivating manner.

• Proficiency in working with data to identify opportunities, evaluate campaign performance, and make informed decisions.

• Experience conducting experiments and utilizing results to refine future campaigns.

• Strong operational judgment, with the ability to manage multiple campaigns, details, and timelines while maintaining quality.

• Practical experience with AI tools to enhance the speed, quality, and effectiveness of marketing execution.

• Capability to collaborate across teams including product, growth, data, and customer-facing units.

• A customer-centric approach with a high standard for relevance, clarity, and usefulness in all communications.

• Strong sense of ownership, effective follow-through, and the skill to transform ambiguous opportunities into tangible outcomes.

• Availability to work hours that correspond with the Eastern Time Zone.

🏝️ Benefits

• Work on a rewarding, life-altering product (quite literally).

• Join as an influential team member at an early stage with attractive equity options.

• Enjoy unlimited time off and sick days.

• Participate in an annual company gathering.

• Access to Medical, Dental, and Vision plans, including FSA, HSA, and Telehealth benefits.

• Benefit from a 401(k) plan with company matching.