Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish the vision for the Lifecycle aimed at enhancing new user growth

• Create detailed campaign roadmaps

• Develop foundational systems for segmentation, experimentation, and measurement

• Manage growth lifecycle programs from inception to completion, including strategy, execution, reporting, and optimization

• Craft campaign briefs outlining goals along with technical, data, creative, and audience specifications

• Convert prospects and new sign-ups into engaged customers across various product lines

• Collaborate with Data Science, User Acquisition, and Product Marketing teams on personalization and segmentation initiatives

• Transform user insights into a growth strategy aligned with the customer journey

• Guide copy and creative execution in collaboration with the in-house Creative team

• Develop and expand a comprehensive testing framework

• Design experiments with well-defined hypotheses, maintain the playbook, and convert successful methodologies into repeatable acquisition programs

• Work alongside Creative, Product, Engineering, and Marketing teams to provide customer experiences across email, in-app messaging, push notifications, and SMS

• Utilize AI and automation to enhance program scalability and improve team efficiency

• Prioritize tasks in a dynamic and fast-paced environment

⛳️ Requirements

• Over 8 years of direct experience in CRM, Lifecycle, and/or Retention Marketing from conceptualization to execution and reporting

• Extensive multi-channel expertise in email, push notifications, in-app messaging, and SMS

• Experience in an app-based and/or subscription-based business model

• Proficient with Braze

• Familiarity with Segment or a similar Customer Data Platform (CDP)

• In-depth knowledge of B2C lifecycle marketing, including customer journey design, segmentation, personalization, and behavioral marketing

• Proven success in driving new customer acquisition through comprehensive user growth and demand-generation initiatives

• Experience in conducting growth experiments

• Strong understanding of A/B testing principles and execution, including hypothesis formulation, audience segmentation, holdout structure, and result interpretation

• Practical expertise in HTML, CSS, Liquid templating, and dynamic content development

• Established collaboration with data science teams on segmentation strategies

• Capability to leverage user insights and competitive intelligence to inform strategy

• Proficient in data extraction, analysis, and actionable insights

• Ability to influence cross-functional roadmaps and effectively communicate strategy and results to senior leadership

• Experience in utilizing AI and technology to automate processes and enhance efficiency

• Background in fintech is advantageous but not mandatory

• Skills in data analytics, including SQL, are a plus

• Significant experience with Customer Data Platforms (CDP) is a plus

• Experience in managing, coaching, or mentoring junior team members is a positive attribute

• No specific degree is required; demonstrated skills and outcomes are prioritized

• Must be legally authorized to work in the United States

• Must address current or future United States visa sponsorship needs

🏝️ Benefits

• Comprehensive stock options

• Full benefits package

• Bonus plan availability

• Commuter benefits

• Office amenities including free drinks and food options