Lifecycle Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop lifecycle strategies that are aligned with clients' revenue models, customer journeys, data, and business goals.

• Design comprehensive customer and prospect journeys throughout acquisition, nurturing, conversion, onboarding, retention, expansion, and re-engagement phases.

• Create segmentation strategies utilizing demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.

• Detect gaps in current lifecycle programs and focus on high-impact opportunities.

• Establish testing roadmaps that encompass messaging, timing, audience, journey structure, offers, and conversion points.

• Create measurement frameworks that link lifecycle activities to significant business outcomes.

• Collaborate with the team to deliver hands-on client work directly.

• Engage with various client technology stacks and lifecycle platforms.

• Manage senior client relationships and lead stakeholder discussions.

• Contribute to defining Directive's Lifecycle Marketing methodology, service offerings, delivery model, technology recommendations, and measurement frameworks.

• Assist in hiring, mentoring, and developing the Lifecycle Marketing team as the service expands.

• Identify opportunities where Lifecycle Marketing can provide value even before engagements commence.

• Support the scoping, pitching, and expansion of client engagements.

• Collaborate with the Director and Managing Director on practice development initiatives.

⛳️ Requirements

• Over 6 years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or related fields.

• Significant experience supporting B2B, SaaS, Service, or complex eCommerce business models.

• Practical experience in designing lifecycle programs from the ground up.

• Deep understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.

• Proficiency in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.

• Experience working with imperfect data and formulating actionable strategies despite technical challenges.

• Excellent client-facing communication skills and the ability to engage senior stakeholders in discussions.

• Experience linking lifecycle activities to pipeline, revenue, retention, expansion, or other significant business outcomes.

• Previous experience in mentoring, managing, or informally developing other marketing professionals.

• Capability to switch between strategic planning and execution.

• Strong commercial acumen and comfort in scoping, pitching, or expanding client engagements.

• Ability to work in ambiguous situations and create structured plans.

• A strong perspective with a readiness to adapt based on data or client context.

• Experience in an agency or consulting environment managing multiple clients simultaneously (a significant advantage).

• Familiarity with both eCommerce and B2B/SaaS lifecycle programs (a significant advantage).

• Knowledge of manufacturer, distributor, dealer, reseller, or other channel-driven revenue models (a significant advantage).

• Experience with ERP systems such as SAP, Oracle, NetSuite, Epicor, or Infor (a significant advantage).

• Knowledge in SMS strategy, technology evaluation, implementation, and optimization (a significant advantage).

• Experience collaborating with RevOps, Sales Operations, or Marketing Operations teams (a significant advantage).

• Experience auditing lifecycle programs and converting findings into paid consulting engagements (a significant advantage).

• Previous responsibility for scoping, pitching, or selling professional services (a significant advantage).

• Experience in establishing a new capability, department, or service offering (a significant advantage).

• Platform certifications in HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or similar technologies (a significant advantage).

• Valid and current work authorization and permanent residency in the United States; global opportunities may be available in Canada, Mexico, and the UK.

🏝️ Benefits

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family.

• 100% employer-paid health plan for you and a 50% employer contribution for dependents (US, CAD, MX).

• Access to certified therapists via Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of virtual workouts available through Aaptiv.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited Paid Time Off (minimum of 2 weeks).

• Paid company holidays.

• Day off for your birthday.

• End of Year Recharge (closed from December 24 to January 1).

• Paid parental leave.

• Traditional and Roth 401(k) plans with a 3% company match.

• Annual bonus based on tenure.

• Annual company-wide retreat.

• Remote-first work environment from your home office.

• Option for either a PC or Mac.

• Reasonable accommodations for qualified individuals with disabilities.