Lifecycle Marketing Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Assist in establishing Directive's dedicated Lifecycle Marketing practice from the ground up.

• Develop lifecycle strategies that are aligned with client revenue models, customer journeys, data, and business objectives.

• Design comprehensive customer and prospect journeys encompassing acquisition, nurture, conversion, onboarding, retention, expansion, and re-engagement.

• Create segmentation strategies utilizing demographic, firmographic, behavioral, purchase, engagement, lifecycle-stage, and account data.

• Identify shortcomings in current lifecycle programs and prioritize high-impact opportunities.

• Construct testing roadmaps that cover messaging, timing, audience, journey architecture, offers, and conversion points.

• Establish measurement frameworks that link lifecycle activities to significant business outcomes.

• Provide hands-on strategy, platform architecture, client delivery, and execution.

• Collaborate with various client technology stacks and lifecycle platforms.

• Manage senior client relationships and spearhead strategic discussions.

• Contribute to defining Directive's lifecycle methodology, service offerings, delivery model, technology recommendations, and measurement frameworks.

• Assist in recruiting, mentoring, and developing the lifecycle marketing team as the service grows.

• Support eCommerce, service, and SaaS clients in areas such as retention, channel enablement, lead nurturing, pipeline acceleration, customer expansion, and subscription growth.

• Identify lifecycle marketing opportunities prior to the commencement of engagements.

• Participate in scoping, pitching, and expanding client engagements.

• Collaborate with the Director and Managing Director while exercising considerable autonomy.

⛳️ Requirements

• Over 6 years of experience in Lifecycle Marketing, CRM, marketing automation, retention, or related fields.

• Significant experience supporting B2B, SaaS, Service, or complex eCommerce business models.

• Proven hands-on experience in architecting lifecycle programs from the ground up.

• Strong understanding of segmentation, automation, customer journeys, trigger logic, experimentation, and lifecycle measurement.

• Proficient in at least two major lifecycle or marketing automation platforms such as HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, or Attentive.

• Experience working with imperfect data and developing practical strategies despite technical limitations.

• Excellent client-facing communication skills and ability to lead discussions with senior stakeholders.

• Experience linking lifecycle activities to pipeline, revenue, retention, expansion, or other significant business outcomes.

• Previous experience mentoring, managing, or informally developing other marketers.

• Capability to shift between strategy and execution.

• Strong commercial instincts and comfort in scoping, pitching, or expanding client engagements.

• Comfort in navigating ambiguity and creating structure where little exists.

• Strong opinions coupled with a willingness to adapt based on data or client context.

• Agency or consulting experience managing multiple clients simultaneously is a strong advantage.

• Experience in supporting both eCommerce and B2B/SaaS lifecycle programs is a strong advantage.

• Familiarity with manufacturer, distributor, dealer, reseller, or other channel-driven revenue models is a strong advantage.

• Experience with ERP environments such as SAP, Oracle, NetSuite, Epicor, or Infor is a strong advantage.

• Experience with SMS strategy, technology evaluation, implementation, and optimization is a strong advantage.

• Experience collaborating closely with RevOps, Sales Operations, or Marketing Operations teams is a strong advantage.

• Experience auditing lifecycle programs and translating findings into paid consulting engagements is a strong advantage.

• Previous responsibilities in scoping, pitching, or selling professional services is a strong advantage.

• Experience in helping to build a new capability, department, or service offering is a strong advantage.

• Platform certifications across HubSpot, Salesforce, Salesforce Marketing Cloud, Klaviyo, or similar technologies are a strong advantage.

• Valid work authorization and permanent residency in Canada is required for this position.

• Reliable internet access and a professional background are essential.

• Ability to remain stationary for extended periods and understand written and verbal communication.

🏝️ Benefits

• Comprehensive medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-covered plan for you and a 50% employer contribution for your dependents (US, CAD, MX).

• Access to certified therapists through Spring Health.

• Membership to Headspace.

• Physical therapy services through Omada.

• Thousands of Aaptiv virtual workouts available.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (with a minimum of 2 weeks).

• Paid Company Holidays.

• A day off on your Birthday.

• Year-end recharge (office closed from December 24 to January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure, which increases over time.

• Annual Company-wide Retreat.

• 100% virtual work from home.

• PC or Mac provided.

• Reasonable accommodations for qualified individuals with disabilities.