Lifecycle Marketing Generalist – Patient Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Establish and nurture the owned-channel relationship with every Headway patient from the initial contact to long-term care.

• Create and implement triggered lifecycle journeys utilizing email, SMS, push notifications, and in-app messaging.

• Execute campaigns focused on welcome, activation, re-engagement, and long-term retention phases.

• Manage segmentation comprehensively, which includes audience extraction, event data validation, and quality assurance of campaign logic.

• Design and execute A/B and multivariate testing.

• Assess incrementality using holdouts and downstream conversion metrics.

• Develop and prioritize a queue of campaign ideas and a backlog.

• Collaborate with the Product team to ensure lifecycle programs align with product milestones and patient-facing features.

• Work alongside Engineering to implement behavioral events and construct notification infrastructure.

• Partner with Data Science to integrate predictive signals into campaign triggers and personalization efforts.

• Create and uphold an experimentation roadmap that is prioritized based on anticipated impact on patient activation and retention.

⛳️ Requirements

• Minimum of 6 years of hands-on experience in developing lifecycle programs, including email, SMS, and at least one of push or in-app communications.

• Extensive platform proficiency in Iterable, Braze, or a similar consumer lifecycle management tool.

• Background in consumer health, wellness, subscription services, or financial services.

• Experience in personally designing, executing, and analyzing A/B tests within lifecycle programs.

• Ability to articulate the concept of a holdout group and its significance.

• Proficient in segment extraction, validating event data, and quality assurance of campaign flows without needing to submit a data ticket.

• Active user of AI tools.

• Comfortable navigating through ambiguity.

• Authorized to work in the United States for any employer.

• Must not require visa sponsorship for employment visa status.

🏝️ Benefits

• Equity compensation.

• Medical, Dental, and Vision coverage.

• HSA / FSA options.

• 401K plan.

• Work-from-home stipend.

• Therapy reimbursement.

• 16-week parental leave for eligible employees.

• Carrot Fertility reimbursement and membership.

• 13 paid holidays plus a company holiday break.

• Flexible Paid Time Off (PTO).

• Employee Assistance Program (EAP).

• Opportunities for training and professional development.

• Comprehensive health and wellness benefits.

• Retirement savings options.

• Meaningful ownership opportunities through equity.