Lifecycle Marketing Executive

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, plan, and execute lifecycle campaigns through email, SMS, and additional channels.

• Configure customer journeys, target audience segments, and messaging templates in Braze.

• Oversee campaign timelines and keep relevant stakeholders informed.

• Conduct comprehensive campaign quality assurance, including reviewing content, links, segments, and rendering.

• Create and modify campaign copy in collaboration with internal teams.

• Design campaign visuals in partnership with the Design team.

• Assist the CRM Manager in implementing lifecycle strategies.

• Provide campaign insights to enhance customer lifetime value, upsell, and cross-sell opportunities.

• Aid in the development and execution of the test-and-learn roadmap.

• Extract campaign reports from the customer engagement platform and Tableau.

• Monitor campaign performance against key performance indicators (KPIs) and communicate results, insights, and performance updates.

⛳️ Requirements

• Minimum of 2 years of hands-on experience in lifecycle/CRM within a direct-to-consumer or comparison business.

• Highly organized and detail-oriented, with a proven history of delivering accurate work within deadlines.

• Self-motivated and effective communicator who thrives in collaborative environments.

• Proficient in working with data and quick to adapt to new tools.

• Preferred: hands-on experience with Braze or a similar customer engagement platform.

🏝️ Benefits

• Equal employment opportunities and nondiscrimination protections.

• Compensation and training covered under the employment policy.