Lifecycle Marketing Executive

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop, schedule, and dispatch lifecycle campaigns via email, SMS, and additional channels.

• Configure customer journeys, audience segments, and messaging templates within Braze.

• Oversee campaign timelines and keep all stakeholders informed.

• Conduct comprehensive QA of campaigns prior to launch, including content, links, segments, and rendering.

• Create and modify campaign copy in collaboration with internal teams.

• Design campaign visuals using the customer engagement platform in conjunction with the Design team.

• Ensure a consistent and high-quality creative output across all campaigns.

• Assist the CRM Manager in implementing the lifecycle strategy for designated verticals.

• Offer campaign recommendations aimed at enhancing lifetime value, upselling, and cross-selling.

• Develop and execute the test-and-learn roadmap.

• Extract campaign reports from the customer engagement platform and Tableau.

• Monitor campaign performance against KPIs and communicate results, insights, and performance updates.

⛳️ Requirements

• Minimum of 2 years of direct experience in lifecycle/CRM within a D2C or comparison business.

• Highly organized and detail-oriented, with a proven history of delivering precise work on time.

• Self-motivated and articulate communicator who thrives in collaborative team environments.

• Proficient in working with data and quick to familiarize with new tools.

• Practical experience with Braze or a comparable customer engagement platform is a plus.

🏝️ Benefits

• Equal employment opportunity and anti-discrimination protections.

• Compensation and training provided under the equal employment policy.