Lifecycle Marketing Executive

This is a fully remote position, open to applicants in California.

📋 Description

• Develop, organize, and dispatch lifecycle campaigns via email, SMS, and various other channels

• Configure customer journeys, audience segments, and messaging templates using Braze

• Oversee campaign schedules and keep all stakeholders informed

• Conduct end-to-end quality assurance on campaigns, verifying content, links, segments, and rendering

• Create and modify campaign copy in collaboration with internal teams

• Collaborate with the Design team to produce campaign visuals

• Ensure consistent, high-quality creative output across all campaigns

• Assist the CRM Manager in implementing the lifecycle strategy for designated verticals

• Offer campaign suggestions aimed at enhancing lifetime value, upselling, and cross-selling

• Aid in the development and execution of the test-and-learn roadmap

• Extract campaign analytics from the customer engagement platform and Tableau

• Monitor campaign performance against KPIs and communicate results and insights

• Provide reports on tests and performance shifts on a week-on-week and month-on-month basis

• Report directly to the Senior CRM Manager

⛳️ Requirements

• A minimum of 2 years of hands-on experience in lifecycle/CRM within a D2C or comparison business

• Highly organized and detail-focused, with a proven ability to deliver precise work within deadlines

• A self-motivated individual and effective communicator who thrives in team collaborations

• Proficient in working with data and quick to adapt to new tools

• Hands-on experience with Braze or a similar customer engagement platform is a plus

🏝️ Benefits

• Equal employment opportunities and protections against discrimination

• Compensation and training provided in accordance with equal employment policies

• Option for remote work arrangements