Lifecycle Marketing Contractor, Iterable

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert business objectives, lifecycle strategies, and brand standards into effective email and SMS journeys.

• Create copy, develop, test, launch, and enhance email and SMS flows with company approval.

• Design new drip campaigns and improve or refine existing flows focused on activation, conversion, and retention.

• Formulate re-engagement and win-back initiatives based on analysis of funnel drop-offs.

• Provide lifecycle assistance for new program and campaign launches.

• Review and refresh flow messaging, logic, and timing.

• Construct and manage journeys, campaigns, templates, segments, and lists within Iterable.

• Collaborate with product and engineering teams to verify tracking and specify new events or data points.

• Manually code and troubleshoot responsive HTML/CSS email templates.

• Oversee segmentation logic, list hygiene, suppression rules, and deliverability.

• Analyze performance against funnel-stage conversion and suggest elements to scale or discontinue.

• Conduct testing on subject lines, send timing, frequency, sender identity, and offer presentation.

• Document lifecycle assets and workflows.

⛳️ Requirements

• Over 4 years of experience managing lifecycle, CRM, or email marketing programs, preferably for consumer or D2C brands.

• Extensive, current, hands-on experience with Iterable, including journeys, campaigns, segmentation, templates, data feeds, snippets/Handlebars, HTML, email QA, and testing.

• Fluency in Iterable is essential.

• Familiarity with Klaviyo, Braze, or Customer.io is advantageous but not mandatory.

• Proficient in writing and troubleshooting HTML and CSS for email, including addressing Outlook rendering issues.

• Excellent copywriting and editing abilities.

• Capability to define relevant flow metrics, validate tracking data, analyze outcomes, and provide recommendations.

• Comfortable managing sensitive medical and family-building topics with care and accuracy.

• Self-motivated individual capable of transforming business objectives into actionable strategies.

🏝️ Benefits

• Establish your own schedule and working hours.

• Enjoy a fully remote work setup.

• Experience autonomy in your work.

• Engage in meaningful work that influences the family-building journey.