Lifecycle Marketing Associate – Contractor

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, test, and launch email and SMS campaigns in HubSpot, encompassing promotions, webinar sequences, nurture flows, and one-off communications.

• Design and implement A/B testing across email and SMS campaigns along with audience segmentation strategies.

• Develop and manage a monthly email calendar.

• Execute and oversee the lifecycle nurture framework spanning 0–30, 30–60, 60–90, and 90+ days.

• Construct and initiate new nurture workflows.

• Maintain and enhance audience segmentation and list hygiene as HubSpot's data models and properties evolve.

• Oversee the sequence of six emails for webinar communications, from registration confirmation to replay delivery.

• Conduct QA for every send, checking links, personalization tokens, segmentation/list targeting, and deliverability fundamentals.

• Assist in executing the promotional calendar, including banners, scheduling sends, payment links, and pricing structures.

• Monitor open rates, click-through rates, and conversion metrics; analyze monthly email performance and report anomalies or opportunities to the Sr. Brand Manager.

• Collaborate with marketing and social media teams to synchronize campaign timing and messaging across various channels.

⛳️ Requirements

• Practical experience in building and deploying email and SMS campaigns and automated workflows directly in HubSpot.

• Demonstrated capability to take a brief and produce a fully developed, thoroughly tested, and launched campaign with minimal oversight.

• Proficient in working with audience lists, custom properties, and behavior-based segmentation logic.

• Strong attention to detail and a rigorous QA process.

• Outstanding organizational skills in a dynamic environment.

• Ability to adjust to changing priorities and meet tight deadlines.

• Clear and effective proactive communication skills.

• Previous experience with lifecycle/nurture email programs (preferred).

• Knowledge of email deliverability principles, including sender reputation, list hygiene, and spam triggers (preferred).

• Experience in supporting webinar or live-event communication sequences (preferred).

• Familiarity with SMS marketing platforms and basic compliance knowledge, including opt-in/opt-out procedures (preferred).

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Comprehensive health and wellness benefits.

• Dynamic and inclusive company culture.