Lifecycle Communication Manager – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and enhance multi-channel lifecycle marketing initiatives, including email and SMS communications.

• Cultivate prospective student interest, encourage engagement, and enhance conversion rates.

• Assess and analyze metrics related to campaign effectiveness.

• Track lifecycle KPIs associated with applications, enrollments, and program starts.

• Drive data-informed improvements to enhance lifecycle communications.

• Ensure lifecycle communications are consistent and aligned with brand standards across various platforms.

• Collaborate with teams to maintain adherence to brand guidelines.

• Formulate testing strategies for personalized communications, tailored offers, and messaging.

• Improve student retention and participation in programs.

• Foster and uphold student satisfaction levels.

• Identify and anticipate the needs of students.

⛳️ Requirements

• Proficient in CRM and marketing automation systems, specifically Microsoft Dynamics and Click Dimensions.

• Strong analytical capabilities and problem-solving skills.

• Excellent communication, organizational, and time management abilities.

• Keen attention to detail.

• Capacity to work independently with minimal supervision as well as collaboratively with departmental staff.

• Ability to perform under pressure and meet tight deadlines.

• Skill in developing innovative and effective solutions to complex, time-sensitive challenges.

• Minimum internet bandwidth of 50Mbps download and 5Mbps upload from the remote work location.

• Must align with and support the College’s Impact mission.

• Candidates from Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama are not eligible for consideration.

🏝️ Benefits

• Remote work options available.

• Month-to-month contract arrangement.

• Supportive and inclusive community and culture.

• Encouragement of freedom of expression, diversity of thought, open dialogue, and mutual respect.

• Initiatives promoting wellness and a sense of belonging.

• Reliable internet service is necessary for remote work; individuals are responsible for purchasing, setting up, installing, supporting, and maintaining it.