Lifecycle Communication Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Design, implement, and enhance multi-channel lifecycle marketing strategies, including email and SMS.

• Engage prospective students, encourage action, and enhance conversion rates.

• Manage communications throughout the student journey, from initial inquiries to alumni engagement.

• Assess and report on key metrics to measure campaign effectiveness.

• Track lifecycle KPIs related to applications, enrollments, and program starts.

• Drive optimizations in lifecycle communications based on data insights.

• Ensure uniform messaging across all platforms while maintaining brand standards.

• Create testing strategies for personalized messaging, targeted offers, and communications.

• Provide academic and administrative leadership with data-driven insights and projections.

• Collaborate with cross-functional teams, manage stakeholders, and lead key initiatives.

⛳️ Requirements

• A bachelor's degree is preferred.

• A minimum of 5 years of experience in lifecycle marketing and/or communications, ideally in higher education.

• A demonstrated history of developing, executing, and analyzing strategic campaigns.

• Strong knowledge of B2B and/or D2C lifecycle communications and customer behavior.

• Proficiency in CRM and marketing automation tools.

• Expertise in Click Dimensions is required.

• Experience with Microsoft Dynamics is preferred.

• Strong analytical abilities with a knack for interpreting educational data.

• Excellent verbal and written communication skills.

• Capability to work remotely with a minimum internet speed of 50 Mbps download and 5 Mbps upload.

• Candidates must not reside in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama.

• Commitment to supporting and embracing the College's Impact mission is essential.

🏝️ Benefits

• Eligibility for annual bonuses for full-time employees.

• Comprehensive medical, dental, and vision insurance.

• Options for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

• Paid parental leave.

• Paid time off for volunteering.

• Tuition reimbursement and reduction programs.

• Generous paid time off (PTO).

• 401k plan with employer matching.

• Full-service wellness program and Employee Assistance Program (EAP).

• Employee recognition and award programs.

• Employer-paid life and Accidental Death & Dismemberment (AD&D) insurance.

• Short-term disability coverage.

• Employer-paid long-term disability coverage.

• Remote work opportunities in a virtual-first organization.