Lifecycle and Expansion Marketing Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and implement a lifecycle strategy encompassing onboarding, adoption, expansion, renewal, and win-back initiatives.

• Take ownership of the marketing contributions to the expansion metrics.

• Transform product usage, buyer exploration, and behavioral intent into a qualified expansion pipeline.

• Collaborate with RevOps to develop the installed-base signal layer.

• Turn data related to adoption, usage, and engagement into scored accounts, triggered campaigns, and prioritized action lists for Customer Success Managers (CSMs) and Account Executives (AEs).

• Manage customer lifecycle communications, including in-product messaging, email programs, webinars, customer education, and release notifications.

• Work in partnership with Customer Success to enhance onboarding processes and speed up time-to-value.

• Create adoption programs aimed at reducing churn risk and facilitating renewals.

• Collaborate with Product Marketing on packaging and positioning use cases for the installed base.

• Partner with Customer Marketing to bolster customer advocacy initiatives.

• Work with Account-Based Marketing (ABM) on targeted account expansion strategies.

• Collaborate with Campaigns to synchronize customer and acquisition journeys.

• Provide reports on adoption, expansion pipeline, and retention influence to the executive leadership team.

• Build and advance the lifecycle team as the function continues to expand.

⛳️ Requirements

• Over 8 years of experience in B2B marketing.

• More than 3 years of experience leading lifecycle, customer, or expansion marketing efforts.

• Proven experience executing a real expansion strategy within a multi-product SaaS environment.

• Strong skills in marketing automation and lifecycle design.

• Experience in constructing journeys with genuine triggers.

• Proficient in utilizing product usage data.

• Ability to identify behaviors indicative of expansion and churn, and to develop programs accordingly.

• Experience collaborating with Customer Success and Sales teams.

• Preferred experience in marketing to pre-sales, revenue, or marketing leaders within GTM or revenue technology.

• Proficient use of AI for segmentation, content creation, and analysis.

• Goal-oriented and metrics-driven.

• Comfortable navigating ambiguity and working at a fast pace.

• Leadership style characterized by high standards and strong support.

🏝️ Benefits

• Generous employer contributions towards health insurance.

• Coverage for dental and vision care.

• Employer contributions to Health Savings Accounts (HSA).

• Availability of HSA/Flexible Spending Account (FSA) programs.

• 401(k) plan with matching contributions from the company.

• Paid parental leave policy.

• Unlimited Paid Time Off (PTO).

• 12 designated company holidays.

• Day off for your birthday.

• Flex Fridays (every third Friday of the month).

• Flexible remote work environment.

• High-quality Work From Home (WFH) setup provided upon joining.

• Professional development opportunities available.

• Two paid volunteer days each year.