Líder de Marketing B2B – Portugués Avanzado

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Design and implement regional B2B marketing strategies aligned with business objectives

• Lead demand generation initiatives and capture business opportunities

• Manage the marketing funnel and track key metrics such as MQL, SQL, lead conversion, and pipeline generation

• Coordinate actions with sales teams to enhance opportunity conversion

• Plan and measure multichannel campaigns, optimizing resources and budgets

• Analyze results, prepare performance reports, and propose continuous improvements

• Monitor the ROI of marketing initiatives

• Drive strategies aimed at corporate accounts and regional markets in Latin America

⛳️ Requirements

• Degree in Marketing, Business Administration, Communication, Advertising, or related fields

• A minimum of 3 years of experience in B2B marketing, demand generation, and strategy development for the corporate market

• Experience managing the marketing funnel, lead qualification, and commercial pipeline generation

• Experience working with Marketing and Sales teams, SDRs, sales executives, and strategic account managers

• Knowledge of CRM systems and marketing automation platforms, lead management, and metric tracking

• Experience in planning, executing, and measuring multichannel campaigns

• Ability to analyze performance indicators, identify improvement opportunities, and propose results-oriented actions

• Experience in project management, budgeting, and tracking return on investment (ROI)

• Advanced Portuguese, with the ability to communicate professionally in corporate environments

• Advanced or native Spanish

• Willingness to travel internationally as needed by the business

• Postgraduate / Specialization

• English is a plus

🏝️ Benefits

• Indefinite-term contract

• Full-time position

• 100% remote work model

• Monday to Friday from 8:00 a.m. to 5:00 p.m.

• Willingness to travel internationally as needed by the business

• Investment in training and certifications for Human Talents