Lead User Acquisition Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the paid media and channel strategy for both new product launches and ongoing management.

• Create a comprehensive user acquisition strategy for each new product introduction.

• Identify channels to experiment with, outline audience targeting and segmentation, establish performance objectives, and develop a scalable acquisition playbook.

• Assess and test various platforms including Meta, TikTok, Google, Apple Search, affiliates, programmatic, and emerging channels.

• Conduct research on competitive bidding, anticipated CPMs/CPCs, and channel-specific dynamics.

• Set user acquisition goals and growth forecasts in collaboration with Finance and Product teams.

• Distribute budgets across channels and track performance against established goals.

• Analyze metrics such as CAC, LTV, CPMs, CPCs, profitability, unit economics, and scalability factors.

• Optimize campaigns, expand successful channels, and eliminate underperforming ones.

• Lead ongoing creative and performance testing initiatives.

• Create a framework for evaluating creative themes, ad formats, copy angles, and messaging.

• Manage the ads portfolio and identify messaging that resonates with targeted personas.

• Collaborate with research teams and conduct competitive benchmarking to shape creative strategies.

• Set up event tracking and deeplink requirements, campaign structures, audience taxonomy, baseline metrics, dashboards, and a pre-launch checklist.

• Partner with Product, Finance, Analytics, Marketing, Martech Engineering, and Engineering teams.

• Oversee multiple product launches concurrently with a high degree of autonomy.

⛳️ Requirements

• 8-10+ years of experience in paid media, user acquisition, performance marketing, or growth marketing.

• Proven success in developing strategies from the ground up for new products and market entries.

• A strong record of successful new product launches through paid acquisition, with tangible examples of products introduced and results achieved.

• Extensive knowledge of paid media channels, including Facebook, TikTok, Google, and Apple Search.

• Understanding of bidding mechanics and optimization best practices.

• Strong analytical capabilities and a deep comprehension of CAC, LTV, ROI, and unit economics.

• Experience in managing budgets, tracking performance, scaling successful campaigns, and discontinuing underperformers.

• Ability to navigate ambiguity and engage in strategic thinking.

• Exceptional communication skills.

• A hands-on approach and readiness to perform tactical work.

• Experience in the fintech or financial services industry (preferred).

• Familiarity with Buy Now Pay Later products or innovative new product concepts (preferred).

• Knowledge of organic strategies like App Store Optimization (preferred).

• Must be permanently authorized to work in the United States without visa sponsorship.

🏝️ Benefits

• Opportunity to confront challenging problems, learn and grow alongside top talent, and assist millions in achieving their personal financial objectives.

• Flexible working hours and a virtual-first work environment, complemented by a home office stipend.

• Comprehensive Medical, Dental, and Vision Insurance plans.

• Generous paid parental and caregiver leave policies.

• 401(k) savings plan with matching contributions.

• Access to financial advisory services and financial wellness support.

• Flexible PTO along with generous company holidays, including Juneteenth and Winter Break.

• All-company in-person events once or twice a year, along with virtual gatherings to connect with team members and leadership.

• Equity opportunities.