Lead Strategist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Act as a reliable strategic advisor and thought partner for clients.

• Foster long-lasting client relationships while identifying opportunities for growth.

• Facilitate client-facing workshops and deliver strategic presentations.

• Coordinate with design and copywriting teams to bring strategic visions to life.

• Formulate measurable content strategies, test-and-learn approaches, and evaluation methodologies to showcase marketing ROI.

• Work alongside data engineers to analyze dashboards and raw data.

• Examine complex datasets to produce clear, error-free insights.

• Develop and manage client-facing presentations using data storytelling and design principles.

• Convey strategic narratives and actionable audience insights through effective data visualizations.

• Function as a subject matter expert on email marketing trends and best practices.

• Disseminate best practices among clients and colleagues.

• Report directly to the Senior Director of Data & Insights.

• Collaborate with data, creative, and operations teams on post-campaign reporting and business-oriented narratives.

⛳️ Requirements

• Over 10 years of experience in omnichannel or lifecycle marketing strategy.

• Significant experience working on email marketing with major consumer brands.

• Experience in financial services is a considerable advantage.

• Demonstrated ability to leverage data for informed business decisions.

• Capability to create multi-year omnichannel test-and-learn roadmaps and detailed journey-stage, channel-brief, or optimization strategies.

• Inquisitive, continuously learning practitioner of AI tools to enhance thinking, output, and efficiency.

• Strong analytical and critical thinking abilities complemented by a creative flair.

• Understanding of design, copy, and customer experience with the ability to collaborate with creatives.

• Proficiency in extracting insights from large datasets and utilizing dashboards, including Tableau and AWS.

• Expertise in Excel/Google Suite.

• Advanced knowledge of email and digital marketing metrics.

• Highly organized, detail-oriented self-starter with robust problem-solving capabilities.

• Executive presence with outstanding written and verbal communication, time management, and client deliverable development skills.

• Familiarity with ESPs, such as SFMC and Adobe, is preferred but not mandatory.

• Must possess valid work authorization for the US or Canada.

• Availability to work during US East Coast hours.

• Relocation assistance is not available.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Short-term disability (STD).

• Long-term disability (LTD).

• Life/AD&D insurance.

• 401(k).

• Flexible Paid Time Off.

• A range of additional ancillary benefits and perks.

• Accommodations are available upon request for candidates participating in all stages of the selection process.