Lead Regional Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Collaborate with UK Sales leadership to synchronize pipeline, account, and bookings priorities.

• Develop integrated marketing strategies that connect Sales objectives with regional, digital, ABX, content, event, and partner initiatives.

• Work alongside Partner Marketing to design joint campaigns, account engagement tactics, and pipeline development.

• Identify gaps in the pipeline and target audiences to create tailored marketing programs.

• Facilitate interlock between Sales, Marketing, and Partner teams throughout planning, campaign execution, follow-up, and opportunity advancement.

• Lead priority Corporate and Public Sector programs as these sectors expand.

• Steer cross-functional projects covering digital, content, ABM, webinars, executive engagement, events, and partner activities.

• Coordinate with Sales, TDR, and Partner teams to enhance campaign follow-up and account engagement.

• Analyze account, engagement, and pipeline metrics to assess impact and optimize resource allocation.

• Implement strategic executive programs, roundtables, and industry engagements aligned with target accounts.

• Oversee Corporate and Public Sector activation within key UK initiatives such as Accelerate.

• Shape the comprehensive UK marketing strategy across Corporate, Public Sector, Major, Strategic, and FSI segments.

• Tailor global, EMEA, and partner resources to maximize reach and effectiveness.

• Influence stakeholders across a complex matrix organization to achieve business objectives.

• Report to the Senior Marketing Director and take ownership of priority programs from strategy through execution.

⛳️ Requirements

• Over 10 years of B2B marketing experience with a focus on regional, integrated, or demand-generation marketing.

• Demonstrated success in collaborating with Sales leadership to create commercially aligned strategies.

• Proven experience in developing integrated programs that generate and nurture enterprise pipeline.

• Comprehensive knowledge of pipeline management, account engagement, and buyer journeys.

• Experience in designing integrated campaigns and account-based programs within the B2B SaaS sector.

• Practical experience with Salesforce and Marketo to support data-driven decision-making.

• Background in marketing to executive, corporate, enterprise, or Public Sector audiences in the UK.

• History of collaboration with partners, alliances, or channel teams on joint go-to-market initiatives.

• Experience in developing or scaling a new go-to-market strategy.

• Strong understanding of ABM, digital demand generation, and executive engagement techniques.

• Capability to translate Sales priorities and market insights into actionable marketing programs.

• Outstanding relationship management skills to influence Sales, Partner, regional, and global marketing teams.

• Commercially minded, balancing strategic planning with practical execution in a dynamic environment.

• Access to reliable internet for remote work outside a Workiva office.

🏝️ Benefits

• Up to 25% travel for internal meetings, customer programs, and industry events.

• Reliable internet access for remote work outside a Workiva office.

• Reasonable accommodations for applicants with disabilities.

• Comprehensive security and privacy training tailored to employees’ roles.