Lead Partner Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the SELL Partner Marketing strategy and develop the annual and quarterly go-to-market plan for key VARs, resellers, distributors, and channel partners.

• Create partner segmentation and prioritization based on market potential, growth capabilities, partner competencies, pipeline opportunities, and strategic fit.

• Design scalable partner-led demand generation programs that align with Hyland's global campaigns, vertical focus areas, and regional pipeline requirements.

• Adapt Hyland campaigns into partner-ready initiatives and campaign-in-a-box solutions.

• Collaborate on joint marketing strategies with key partners, PBMs, Partner Sales, Field Marketing, and Sales teams.

• Identify target audiences, ideal customer profiles (ICPs), offers, campaign paths, activation strategies, and pipeline goals.

• Oversee the marketing strategy for MDF/BDF investments, including prioritization, anticipated returns, activation needs, and performance evaluation.

• Develop, launch, assess, and refine partner marketing campaigns.

• Set pipeline goals and performance expectations for key partner programs.

• Track and communicate partner marketing performance metrics, including partner-sourced pipeline, opportunities, bookings, campaign conversions, and marketing ROI.

• Recognize successful programs that can be standardized, reused, and scaled across various partners and markets.

• Cultivate relationships with key partners and internal stakeholders.

• Evaluate partner performance and advise on increasing, maintaining, altering, or discontinuing marketing investments.

• Act as a representative of Partner Marketing in go-to-market and pipeline planning discussions.

⛳️ Requirements

• Proven track record in channel or partner marketing, including strategy and execution for demand generation across VARs, resellers, distributors, or channel partners.

• Demonstrated capability to create and implement scalable partner-led marketing initiatives that align with global campaigns, vertical priorities, and regional pipeline requirements.

• Experience managing MDF/BDF investment strategies, including prioritization, activation needs, and ROI assessment.

• Strong skills in cross-functional collaboration; proven experience working with Sales, Field Marketing, Demand Generation, and Partner Business Managers to achieve pipeline results.

• Excellent analytical abilities; skilled in measuring and reporting on partner marketing performance, including partner-sourced pipeline, campaign conversion rates, and marketing ROI.

• Experience in translating corporate campaigns into partner-ready, campaign-in-a-box formats.

• Proven success in building and nurturing strong relationships with key partners and internal stakeholders.

• Experience in defining target audiences, ICPs, offers, and campaign paths for partner demand generation initiatives.

• Proven success in identifying, standardizing, and scaling high-performing programs across multiple partners and markets.

• Experience representing Partner Marketing in senior-level go-to-market and pipeline planning discussions.

• Familiarity with Salesforce.

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Employee initiatives and giving campaigns.

• Inclusive workplace culture.