Lead Partner Marketing Manager

This is a fully remote position, open to applicants in Portugal, +5 more countries.

📋 Description

• Design, plan, implement, and assess partner marketing initiatives throughout the ecosystem.

• Develop programs that promote to partners, collaborate with partners, and engage through partners.

• Safeguard current partner commitments during transitions while evaluating the portfolio for performance, cost, and strategic alignment.

• Manage and allocate the partner marketing budget, including co-marketing and MDF, justifying investment choices with return data.

• Create partner segmentation, positioning, messaging, and scalable operational models.

• Develop joint initiatives across various partner categories, including technology partners.

• Empower partners to communicate Oyster’s message and value proposition to their target audiences.

• Coordinate Channel, Demand Generation, Product Marketing, Content, Sales, and Revenue Operations around cohesive plans.

• Set up reporting for partner-sourced pipelines, partner-influenced pipelines, engagement metrics, and program ROI.

• Utilize AI and automation to enhance segmentation, personalization, program development, execution, and insights.

• Function as a self-directed individual contributor with a global scope, budget responsibilities, and direct collaboration with the Director of Demand and Growth.

⛳️ Requirements

• Proven ownership of measurable partner or ecosystem marketing initiatives from strategy through execution and reporting.

• Strong comprehension of marketing to, with, and through partners.

• Capability to link marketing activities to sourced or influenced pipelines and articulate attribution trade-offs.

• Strong cross-functional collaboration skills across partnerships, channel, marketing, sales, and revenue operations.

• Experience in managing a program portfolio and making data-driven decisions about what to maintain, modify, or discontinue.

• Ability to tailor messaging and approaches across different partner types, incentives, audiences, and regions.

• Sound judgment in budget matters and confidence in allocating funds based on anticipated returns.

• AI-native working style, with proven experience restructuring marketing workflows around AI while overseeing quality and privacy risks.

• Comfort in operating independently within a fully remote, asynchronous environment.

• Reliable home internet connection.

• Proficiency in written and spoken English.

• Experience in B2B SaaS, HR technology, global employment, or another partner-led ecosystem is preferred.

• Experience in marketing with technology partners is preferred.

• Experience in establishing a partner marketing function, measurement model, or operational cadence from the ground up is preferred.

• Familiarity with PRM, marketing automation, CRM, attribution, and analytics tools is preferred.

• Experience supporting global initiatives across diverse regions and time zones is preferred.

🏝️ Benefits

• Offers equity.

• Fully remote work from home.

• Work from anywhere, subject to authorization and a UTC−6 to UTC+3 time-zone range.

• 40 days off per year, including holidays and vacation, or more if required locally.

• Plumm mental well-being service.

• Monthly wellbeing allowance through ThanksBen.

• At least three months’ paid parental leave with job protection for up to 12 months or as required locally.

• Home-office and laptop equipment stipend.