Lead Paid Social – D2C, Meta

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead a cross-functional performance marketing team by providing functional guidance.

• Take ownership of the development and expansion of the Meta channel.

• Assess pertinent performance KPIs and formulate data-driven strategies for optimization.

• Innovate new testing methodologies for creatives, funnels, and campaigns.

• Work in close collaboration with Creative, Design, Video, and other marketing departments.

• Manage project priorities and cultivate a culture of ownership and high performance within the team.

⛳️ Requirements

• Several years of experience in performance marketing, particularly with Meta Ads.

• Initial or several years of leadership experience, or the desire to advance as a seasoned Senior Performance Marketer.

• Background in a D2C, e-commerce, or consumer brand setting—preferably with products that require explanation.

• Strong understanding of relevant performance KPIs and a data-driven work approach.

• Proven experience in creating and scaling successful paid social campaigns.

• Ability to think strategically while maintaining a proactive, hands-on approach.

• Enjoy collaborating across functions and developing teams.

• Excellent German language skills (C1/C2) and proficient English language skills.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and growth.

• Flexible working hours and remote work options.

• A dynamic and inclusive work environment.

• Employee discounts and additional perks.