Lead Paid Search Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Formulate and implement SEM strategies that align with client goals.

• Perform keyword analysis and competitive assessments.

• Create and oversee campaign budgets and projections.

• Establish testing roadmaps and continuously enhance clients' SEM initiatives.

• Produce Quarterly Business Reports that highlight progress and outline upcoming testing priorities.

• Keep updated on industry trends, algorithm changes, and new technologies.

• Design, optimize, and manage PPC campaigns across Google Ads, Bing Ads, and other platforms.

• Write and refine ad copy to improve click-through rates.

• Set up and enhance landing pages for optimized conversion rates.

• Execute A/B tests and implement other optimization techniques.

• Lead and mentor a team of Paid Search Strategists.

• Assign tasks, establish performance objectives, and offer guidance.

• Conduct team meetings and training sessions.

• Monitor and evaluate campaign performance using analytics tools.

• Generate reports that track KPIs and assess campaign effectiveness.

• Provide insights and recommendations for ongoing improvement.

• Maintain regular communication with clients regarding their business objectives.

• Present campaign outcomes, insights, and recommendations to clients.

• Address client inquiries and concerns.

• Suggest and implement new strategies and tools.

• Occasionally travel for client meetings or industry conferences.

• Undertake additional duties as assigned.

⛳️ Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

• Demonstrated experience, typically 5+ years, in managing Search, Shopping, and Performance Max campaigns.

• Certification in Google Ads and other pertinent digital advertising platforms.

• Strong analytical abilities and expertise in data analysis tools.

• Exceptional communication and presentation skills.

• Experience in leadership and team management.

• Proficiency in SEO is an advantage.

• Familiarity with web analytics tools such as Google Analytics.

• Must reside in the USA.

• Unable to sponsor or take over sponsorship of an employment Visa.

🏝️ Benefits

• Generous paid time off.

• Healthcare coverage.

• 401(k) & Retirement Savings.

• Flexible Scheduling.

• Remote-First Culture.

• Professional Development.

• Employee Referral Program.

• Additional perks aimed at helping employees maintain health, productivity, and satisfaction.