Lead Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage a portfolio of client accounts while acting as the main strategic contact.

• Conduct bi-weekly calls with clients to discuss performance, strategy, testing priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into straightforward recommendations and strategic decisions.

• Cultivate client relationships that enhance retention, renewals, and referrals.

• Recognize and address account risks and opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment setting.

• Oversee budgets, target audiences, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose underperforming campaigns and devise structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Collaborate with video editors and provide creative guidance.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and rectify technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel problems.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy conversations with clients.

• Demonstrated ability to drive campaigns toward specified performance targets while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Preference for lead-generation and appointment-setting campaigns.

• Background in video sales letter marketing is advantageous.

• High-ticket or considered-purchase funnels experience is preferred.

• Experience in a performance marketing agency is desirable.

• Direct-response advertising experience is preferred.

🏝️ Benefits

• Paid Time Off, encompassing vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance-based bonuses.