Lead Media Buyer

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of a portfolio of client accounts, serving as the primary strategic liaison.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and future steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into concise recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audience targeting, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Diagnose underperforming campaigns and devise structured testing strategies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Formulate creative and messaging hypotheses based on performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools for research and copy development, ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations and be accountable for client performance, relationships, and retention.

⛳️ Requirements

• A minimum of 5 years of hands-on paid media experience, particularly with Meta advertising.

• Proven experience in managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns toward established performance targets while enhancing client retention.

• Excellent direct-response copywriting abilities, encompassing both ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Strong skills in communication, organization, analysis, and problem-solving.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Expertise in video sales letter marketing.

• Preferred: Knowledge of high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency environment.

• Preferred: Background in direct-response advertising.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, demonstrating measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling available.

• Performance Bonus incentives.