Lead Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the primary strategic liaison.

• Conduct bi-weekly client meetings focusing on performance, strategy, testing priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships that enhance retention, renewals, and referrals.

• Identify and mitigate account risks and seize opportunities.

• Develop, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, target audiences, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns to identify areas for improvement.

• Create structured testing strategies across various elements such as audiences, offers, messaging, creative, and campaign parameters.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Innovate hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to enhance research and copy development efficiency.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing systems.

• Address technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, ensuring accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of practical paid media experience, particularly with a focus on Meta advertising.

• Proven capability to manage multiple client accounts and lead strategic discussions with clients.

• Demonstrated success in managing campaigns to meet defined performance objectives while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase sales funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Proficiency in direct-response advertising.

• Candidates seeking upper compensation levels must exhibit hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should show quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible scheduling options.

• Performance-based bonuses.