Lead Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into straightforward recommendations and strategic insights.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Develop, launch, and refine Meta campaigns focused on lead generation and appointment booking.

• Oversee budgets, audience segmentation, bidding strategies, account structure, and creative testing.

• Track daily performance metrics against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns and identify areas for improvement.

• Create testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to formulate creative and messaging hypotheses.

• Work alongside video editors to provide creative direction.

• Leverage AI tools to enhance research and copy development while ensuring quality and strategic insight.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automation, and lead-routing processes.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of direct experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to drive campaigns towards specific performance goals while facilitating client retention.

• Excellent direct-response copywriting abilities, including writing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging strategies.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Strong communication, organizational, analytical, and problem-solving capabilities.

• Preferred: Background in financial services marketing.

• Preferred: Experience with lead-generation and appointment-setting initiatives.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Expertise in high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Experience in direct-response advertising.

• Candidates seeking the upper compensation range must provide evidence of hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates aiming for the upper compensation range should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• A background in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance-Based Bonus.