Lead Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and dispatch bi-weekly performance reports no later than 24 hours before scheduled calls.

• Convert performance data into straightforward recommendations and strategic choices.

• Cultivate client relationships to promote retention, renewals, and referrals.

• Proactively identify and mitigate account risks while recognizing opportunities.

• Build, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Track daily performance in relation to cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify areas for improvement.

• Develop systematic testing strategies across various audiences, offers, messaging, creatives, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Create hooks, angles, offers, and variations in messaging for testing purposes.

• Utilize performance data to develop hypotheses for creative and messaging.

• Collaborate with video editors and provide creative guidance.

• Leverage AI tools to enhance research and copy development while ensuring strategic quality.

• Set up and troubleshoot tracking mechanisms, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Identify and resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to uncover funnel issues.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Minimum of 5 years of hands-on paid media experience, particularly with Meta advertising.

• Proven experience managing multiple client accounts and leading strategic discussions with clients.

• Demonstrated ability to steer campaigns towards specified performance goals while supporting client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Experience with lead-generation and appointment-setting campaigns is preferred.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Prior experience in a performance marketing agency is preferred.

• Familiarity with direct-response advertising is preferred.

• Candidates aiming for the upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments stemming from their creative input.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home flexibility.

• Flexible work schedule.

• Performance-based bonuses.