Lead Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the main strategic contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic choices.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and tackle account risks and opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and identify strategies for performance enhancement.

• Formulate testing strategies across audiences, offers, messaging, creative, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Create creative and messaging hypotheses based on performance data.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools for research and copy development, ensuring quality and strategic judgment are maintained.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues arising between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, owning client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, particularly with Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated capability to steer campaigns towards set performance objectives while facilitating client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Familiarity with lead-generation and appointment-setting campaigns.

• Preferred: Knowledge in video sales letter marketing.

• Preferred: Experience working with high-ticket or considered-purchase funnels.

• Preferred: Background in a performance marketing agency.

• Preferred: Experience in direct-response advertising.

• Candidates seeking upper compensation must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper compensation candidates should provide evidence of measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments due to their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is highly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.