Lead Media Buyer

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic choices.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while recognizing opportunities.

• Create, launch, and optimize Meta campaigns aimed at lead generation and appointment scheduling.

• Oversee budgets, audiences, bid strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and various acquisition metrics.

• Analyze underperforming campaigns to identify areas for performance enhancement.

• Formulate testing strategies across various audiences, offers, messaging, creative, and campaign elements.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for testing purposes.

• Derive creative and messaging theories from performance data analysis.

• Collaborate with video editors, providing creative guidance.

• Leverage AI tools to expedite research and copy creation.

• Establish and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations while maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience in managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns towards established performance goals while enhancing client retention.

• Strong capabilities in direct-response copywriting, encompassing ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation tools.

• Excellent communication, organization, analytical, and problem-solving skills.

• Experience in financial services marketing is preferred.

• Preference for lead-generation and appointment-setting campaigns.

• Background in video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Preference for direct-response advertising experience.

• Candidates eligible for the upper compensation bracket must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Upper-range candidates should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Work Schedule.

• Performance Bonus.