Lead Media Buyer

This is a fully remote position, open to applicants in Arizona, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the key strategic liaison.

• Conduct bi-weekly client discussions that focus on performance, strategy, testing priorities, and upcoming actions.

• Create and distribute bi-weekly performance reports a minimum of 24 hours prior to scheduled discussions.

• Convert performance data into concise recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and mitigate account risks while seizing opportunities.

• Develop, implement, and optimize Meta campaigns aimed at lead generation and booking appointments.

• Oversee budgets, audiences, bidding strategies, account structures, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify and implement performance enhancements.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to create hypotheses for creative and messaging initiatives.

• Collaborate with video editors while providing creative direction.

• Utilize AI tools for research and copy development, ensuring strategic judgment is maintained.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibility for Meta advertising.

• Demonstrated experience managing multiple client accounts and leading strategic discussions with clients.

• Proven track record of managing campaigns to meet defined performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation techniques.

• Exceptional communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Experience in video sales letter marketing.

• Preferred: Familiarity with high-ticket or considered-purchase funnels.

• Preferred: Experience in a performance marketing agency.

• Preferred: Expertise in direct-response advertising.

• Candidates in the upper compensation range must showcase practical experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels, with measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, inclusive of vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home flexibility.

• Flexible Scheduling options.

• Performance-Based Bonus.