Lead Marketing Workflow Manager, Integrated Channels

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Oversee incoming requests spanning Media, Lifecycle, CRM, and Corporate Communications, adjusting focus according to seasonal and business priorities.

• Take ownership of the intake and prioritization process, ensuring requests encompass audiences, channels, timing, specifications, budget or data requirements, content sources, and decision makers.

• Keep track of priorities, dependencies, capacity, and delivery timelines; facilitate discussions on tradeoffs when demand surpasses available resources.

• Develop and manage backward planning from launch, flight, and deployment schedules.

• Set deadlines for creative assets, trafficking, data collection, proofing, approvals, and delivery.

• Maintain integrated launch and deployment calendars tailored to each channel’s specifications.

• Monitor work from planning through launch and coordinate cross-functional transitions among internal teams, agencies, vendors, and partners.

• Track progress, identify risks or conflicts, and escalate issues with suggested recommendations on timing, scope, resources, or next steps.

• Act as an operational contact point for agencies, vendors, and delivery partners.

• Coordinate deliverables, feedback, approvals, investment requirements, and timelines.

• Monitor team and partner capacity and utilization, recommending adjustments to sequencing, resourcing, and workload.

• Provide status updates and consistently enhance workflows, request forms, templates, dashboards, and processes within the work management platform.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or a related discipline, or equivalent professional experience.

• 7+ years of experience in workflow management, traffic management, marketing operations, media operations, project management, or a relevant field.

• Proven experience in leading intake, prioritization, capacity planning, and workflow across various marketing channels or functions, including managing fixed launch dates, dependencies, and approval processes.

• Proficient knowledge in at least two of the following domains: paid media operations; lifecycle, CRM, email, SMS, push, or in-product messaging; corporate, executive, or internal communications.

• Experience collaborating with external agencies, vendors, or delivery partners.

• Familiarity with using work management platforms like Workfront, Wrike, Asana, or Jira.

• Demonstrated ability to manage a substantial volume of concurrent tasks, identify risks and obstacles, facilitate trade-offs, and promote cross-functional alignment without direct authority.

• Experience supporting integrated marketing campaigns across paid media and owned channels.

• Knowledge of media trafficking, material deadlines, channel specifications, investment approvals, and budget or burn reporting.

• Experience managing deployment calendars, audience segmentation requests, contact-frequency governance, proofing, and sending approvals.

• Collaboration experience with Procurement, Supplier Management, Legal, Finance, Analytics, or executive communications teams.

• Proficiency with Workfront, including request queues, templates, resource or capacity planning, and reporting.

• Background in Marketing Operations, a Program Management Office, or centralized workflow function, including facilitating the transition of work from agency partners to in-house teams.

🏝️ Benefits

• Medical and prescription drug coverage for qualifying associates and eligible dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both in and outside of work.

• Continuous learning.