Lead Marketing Manager

This is a fully remote position, open to applicants in Arizona, +2 more states.

📋 Description

• Identify, develop, and implement data-driven marketing strategies, programs, and capabilities for both new and existing products or services.

• Enhance brand awareness, foster customer engagement, and drive revenue growth.

• Design and execute comprehensive marketing programs that align with organizational objectives.

• Anticipate future needs and formulate strategic responses.

• Develop, execute, and oversee marketing campaigns across multiple channels.

• Collaborate with product management and cross-functional teams to uncover marketing opportunities.

• Evaluate program effectiveness and elevate customer awareness through marketing communication initiatives.

• Prepare and analyze reports on marketing activities and monitor campaign performance.

• Conduct financial analyses and effectively allocate marketing budgets.

• Manage expenditures within set limits and ensure alignment between spending and marketing as well as financial goals.

• Lead significant projects with strategic independence and influence executive decisions.

• Mentor junior staff and implement long-term organizational strategies.

⛳️ Requirements

• A bachelor's degree (BS/BA) is preferred.

• A minimum of 5 years of relevant experience.

• Certification is mandatory in specific areas.

• Proficiency in developing and executing data-driven marketing strategies.

• Ability to manage marketing campaigns across diverse channels.

• Competence in analyzing marketing activity reports and campaign performance.

• Skills in financial analysis and marketing budget management.

• Willingness to travel: 25%-50%.

🏝️ Benefits

• Medical/Dental/Vision coverage.

• 401(k) plan.

• Tuition reimbursement program.

• Paid Time Off and Holidays (based on hire date, offering at least 23 days of vacation annually and 9 company-designated holidays).

• Paid Parental Leave.

• Paid Caregiver Leave.

• Additional sick leave beyond what state and local laws require may be available but is unprotected.

• Adoption Reimbursement.

• Disability Benefits (both short-term and long-term).

• Life and Accidental Death Insurance.

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal.

• Employee Assistance Programs (EAP).

• Comprehensive employee wellness programs.

• Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phones.