Lead, Lifecycle Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Design and execute multi-channel lifecycle marketing strategies incorporating email, SMS, and in-app messaging.

• Create dynamic, personalized content utilizing Liquid and Mustache logic, featuring conditionals, loops, fallbacks, and data-driven content blocks.

• Set up and troubleshoot webhooks to transfer real-time event and user data among the marketing platform, product, CRM, and external tools.

• Collaborate with Product, Data, Martech, and Engineering teams to establish event tracking, user attributes, and data for triggering journeys.

• Partner with content and design teams to develop compelling campaigns customized for specific customer segments.

• Segment customer databases and implement personalization for targeted messaging.

• Create precise email campaigns ready for deployment.

• Perform A/B testing to enhance engagement and conversion rates.

• Maintain the lifecycle marketing calendar to ensure cohesive messaging across channels.

• Ensure adherence to GDPR, CAN-SPAM, TCPA, and SMS regulations.

• Monitor and evaluate lifecycle-channel performance, optimize campaigns, and deliver actionable insights to stakeholders.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent professional experience.

• Over 5 years of expertise in email marketing, SMS, and in-app messaging, encompassing campaign strategy, execution, and analysis.

• Strong proficiency in HTML and CSS, including table-based email layouts, inline styles, media queries, and client-specific rendering solutions.

• Robust JavaScript skills for landing pages, forms, custom tracking, and data manipulation.

• Demonstrated experience in crafting Liquid and/or Mustache templates for advanced personalization and conditional content.

• Comprehensive understanding of customer data models, segmentation, and event-driven triggering.

• Proven track record in A/B testing, segmentation, and personalization across channels, successfully driving engagement increases.

• Familiarity with email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA.

• Experience with a Customer Data Platform (CDP) like Segment, mParticle, or RudderStack is advantageous.

• Excellent communication and collaboration skills.

• Strong attention to detail and creative problem-solving capabilities.

• Ability to adjust to shifting priorities and meet deadlines.

• Proactive approach focused on continuous improvement.

• Passion for learning and keeping up with industry developments.

• Capacity to multitask to ensure timely communications and deployments.

🏝️ Benefits

• Medical, dental, vision, life, and disability insurance.

• 401(k) plan.

• Paid holidays.

• Flexible, as-needed paid time off.

• Equity in a rapidly growing startup supported by top-tier venture capitalists.

• Monthly technology reimbursements.

• Employee assistance program.

• Flexible time off policy.

• Paid parental leave.

• Additional company benefits.