Lead, Growth

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the complete lifecycle: onboarding, activation, product updates, upgrades, and re-engagement flows for self-service signups, API users, MCP users, and event participants.

• Create and implement referral programs and other compounding loops that convert existing users into new users and enhance the pipeline.

• Develop automated, instrumented growth systems that are triggered by product and account signals; ensure a clean and deliverable email stack linked to the CRM.

• Manage paid acquisition efforts across LinkedIn, search, retargeting, and various other channels, including strategy, targeting, creative testing, budget management, and cost per pipeline.

• Utilize Sumble's account intelligence to identify relevant accounts and individuals while demonstrating performance through holdouts and pipeline data.

• Oversee agency and freelance partnerships, determining what tasks to outsource, bring in-house, or automate.

• Manage marketing go-to-market systems: lead routing and booking, enrichment, website visitor identification, UTMs, conversion tracking, and dashboard data.

• Take charge of attribution from first touch to closed-won and collaborate on Salesforce campaign architecture, lead/contact flow, and funnel definitions.

• Prototype internal go-to-market tools utilizing Sumble's data and API; deliver valuable tools, retire ineffective ones, and document the retained systems.

• Manage the website as a growth platform, including information architecture, conversion paths, signup/demo flows, pricing pages, and landing page experiments.

• Implement a continuous conversion test program, determining what to test, how to measure outcomes, and what changes to implement.

• Deliver webpage and website modifications without being dependent on an engineering queue.

• Conduct weekly tests across paid, lifecycle, web, and product-adjacent platforms with hypotheses, metrics, sample sizes, and kill dates.

• Maintain a shared experiment log and provide weekly reports on the funnel to founders and the Sales team.

⛳️ Requirements

• Over 5 years of experience in growth marketing, growth engineering, or a technical demand role at a B2B SaaS, data, or developer-tools company, preferably one with both self-service and sales-led approaches.

• Engineering-fluent; comfortable collaborating with product, engineering, and development teams, and familiar with extensive experimentation.

• AI-native in practice; skilled in building with LLMs and agents (Claude, Cursor, Claude Code, MCP or similar) and able to showcase workflows or tools that have been shipped and are still in use.

• Highly experimental, with a proven track record of designed tests, learnings, scaling decisions, and terminated experiments.

• Experienced in managing paid media budgets and understands cost per pipeline, beyond just CPC.

• Developed lifecycle or growth loops as systems and has a strong understanding of CRM data models (Salesforce or HubSpot), routing, and attribution sufficient to rectify issues.

• Makes data-driven decisions and articulates them clearly to founders, Sales, and non-technical colleagues.

• Operates as a super individual contributor; prioritizes effectively and works independently without waiting for permission.

• Experience selling to technical go-to-market buyers: RevOps, GTM engineers, sales, or marketing operations (preferable).

• Hands-on experience with tools like Clay, as well as product analytics and experimentation platforms (preferable).

• Background in growing API or usage-based products, or fostering developer adoption of a technical product (preferable).

• Production front-end experience: designing landing pages, signup flows, and CMS builds (preferable).

• A public portfolio of work such as repositories, articles, or experiment analyses (preferable).

• Ability to complete a practical project as part of the hiring process.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance (US)

• 401(k) plan (US)

• 4 weeks of paid time off

• Equity in a high-growth, Series A company

• Generous AI token usage policy