Lead Digital Events Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the global strategy, timeline, and execution framework for Workiva's complete digital events portfolio, which includes webinars, virtual experiences, on-demand sessions, and digital event activations.

• Collaborate across various regions to facilitate the in-region execution of the digital events portfolio.

• Create audience segmentation, format strategies, and content programming tailored to enterprise buyer personas and market priorities.

• Develop repeatable frameworks and playbooks to ensure consistent and scalable execution.

• Manage relationships with vendors and platforms for webinar systems, virtual event tools, and production partners.

• Incorporate AI into digital event workflows, enhancing personalization, content acceleration, follow-up automation, and performance evaluation.

• Take ownership of a pipeline target associated with the digital events portfolio.

• Align digital event programming with Workiva's demand generation priorities.

• Collaborate with Field Marketing and Campaign Managers to integrate digital events into comprehensive go-to-market strategies.

• Develop and manage full-funnel reporting that covers registration, attendance, engagement, follow-up conversions, and pipeline influence.

• Utilize attribution frameworks to gauge channel contributions.

• Drive improvements in channel efficiency.

• Leverage data to provide evidence-based recommendations to leadership.

⛳️ Requirements

• A minimum of 8 years in B2B SaaS demand generation, digital events, or integrated campaign roles.

• A Bachelor's Degree is required.

• Experience in a platform-first or multi-solution SaaS environment, targeting multiple buyer personas.

• A background in demand generation or account-based experience (ABX) strategies, with a proven history of linking campaigns to pipeline results.

• Practical experience using AI tools for content creation, personalization, or event performance analysis.

• Ability to influence sales teams regarding follow-up and pipeline conversion efforts without having direct authority.

• Proven ownership of a digital events or webinar program with direct accountability for pipeline outcomes.

• Experience in designing and scaling virtual experiences beyond typical webinars, such as virtual summits, on-demand content hubs, or multi-session digital events.

• Familiarity with enterprise sales cycles and how digital events fit into a full-funnel demand model.

• Proficient with webinar and virtual event platforms, including ON24, Zoom Events, and Goldcast.

• Proficient with marketing automation and CRM systems, including Marketo and Salesforce.

• Demonstrated ability to create performance dashboards, manage attribution reporting, and present data-driven recommendations to senior stakeholders.

• Excellent communication skills, including the ability to craft clear program briefs, concise summaries, and collaborate effectively with cross-functional partners.

🏝️ Benefits

• A discretionary bonus typically awarded on an annual basis.

• Restricted Stock Units granted upon hire.

• 401(k) matching contributions.

• A comprehensive employee benefits package.

• Flexible work location options: either office-based or remote from any location within the employee's country of employment.

• Reasonable accommodations available for applicants with disabilities.