Lead, Brand Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the yearly brand marketing strategy, converting brand positioning into channel tactics, campaign schedules, and measurable KPIs.

• Utilize consumer insights, brand health assessments, measurement studies, and competitive analysis to enhance positioning.

• Keep track of category and competitive environments to guide strategic suggestions.

• Recognize and assist in executing culturally relevant brand initiatives.

• Contribute to the strategy and creative direction for brand collaborations and sponsorships.

• Manage and uphold brand guidelines and style manuals.

• Apply AI-assisted evaluations and controls across brand and product materials.

• Educate cross-functional teams and external agencies on brand standards and the AI review process.

• Lead core brand campaigns from inception to completion across paid media, streaming/audio, social platforms, out-of-home, and sponsorships.

• Serve as the main point of contact for creative and media agencies; oversee briefs, timelines, budgets, and deliverables.

• Supervise the development and adaptation of creative assets across paid, owned, and earned media channels.

• Manage relationships with agencies, including scopes, timelines, budgets, deliverables, onboarding, and performance assessments.

• Coordinate multiple agencies to ensure consistency.

• Collaborate with Legal/Procurement on contracts, statements of work (SOWs), and renewals.

• Monitor brand campaign budgets and expenditures against the plan.

• Analyze campaign performance and present results to senior leadership.

• Transform performance data, research insights, industry observations, and category trends into actionable recommendations.

⛳️ Requirements

• 6+ years of experience in brand marketing within a consumer app environment.

• Proven history of managing brand campaigns from start to finish, encompassing strategy, creative production, and measurement.

• Direct experience overseeing creative and/or media agencies of record, including managing briefs, budgets, timelines, and agency accountability.

• Capability to convert consumer insights and performance data, such as brand health trackers, lift studies, and media measurement, into strategic and creative choices.

• Strong project management abilities with the capacity to handle multiple campaigns simultaneously in a fast-paced, resource-limited environment.

• Exceptional written and verbal communication skills.

• Proficient in creating clear briefs and presenting confidently to senior leadership.

• Experience with a premium or subscription-based product or in the health/wellness sector is an advantage.

• Familiarity with leveraging AI skills for brand asset reviews and controls.

• MyFitnessPal participates in E-Verify.

🏝️ Benefits

• Healthcare benefits, including medical, dental, and vision coverage.

• Parental planning support and paid maternity and paternity leave.

• Mental health benefits along with dedicated mental health days.

• Annual performance bonus.

• 401(k) plan with a competitive employer match.

• Flexible Responsible Time Off policy.

• Two volunteer days off each calendar year.

• Monthly wellness allowance.

• Monthly technology allowance.

• Opportunities for in-person team connections and an annual company gathering.

• Mentorship program.

• Assistance related to fertility.

• Peer reward and recognition platform.

• Access to MyFitnessPal Premium.

• Virtual learning and development library.

• Training opportunities available.

• Active DEI Committee fostering an inclusive workplace.