Brand Manager, Snacks

This is a fully remote position, open to applicants in Illinois.

📋 Description

• Oversee the daily management of a prominent snack brand portfolio.

• Implement marketing strategies that promote business growth through brand development, innovation, consumer engagement, and performance enhancement.

• Act as the primary point of contact for snack brands in areas such as marketing, innovation, pricing, distribution, and cost-saving initiatives.

• Create and execute annual marketing plans, set KPIs, and allocate budgets; assess ROI and propose future strategies.

• Lead the development of the innovation pipeline and ensure successful product execution via the Stage Gate process.

• Facilitate weekly team meetings, manage follow-ups, and tackle problem-solving initiatives to ensure timely and successful launches.

• Collaborate with cross-functional teams to establish go-to-market strategies, brand growth initiatives, and product launches.

• Craft compelling selling stories and marketing materials to empower customer teams in their sales efforts.

• Organize marketing activities related to retail business, including product specifications, packaging changes, customer inquiries, and product presentations.

• Assist in monthly demand forecasting by supplying marketing activity and anticipated lift information.

• Oversee website updates and analyze data analytics.

• Deliver competitive reviews and business performance updates.

• Monitor and report on competitive brand positioning, pricing, marketing strategies, social/digital tactics, and overall performance.

• Conduct product reviews, which include product panels, sample procurement, documentation, and review protocols.

• Analyze shifts and drivers within the Popcorn business to manage brand deliverables and future initiatives.

• Suggest adjustments to price-pack architecture, SKU lineup, and distribution focus.

• Carry out additional duties as assigned.

⛳️ Requirements

• Bachelor’s degree or higher in Marketing, Business Administration, or a related field (MBA is highly preferred).

• A minimum of 4 years of classic CPG Brand Management experience; background in Food or Beverage is preferred.

• Strong understanding of business fundamentals and the ability to translate insights into sustainable growth strategies and action plans.

• Excellent financial and strategic acumen, analytical skills, and communication abilities.

• Ability to make independent decisions and influence others effectively.

• Strong project management skills with the capability to prioritize and manage multiple complex projects simultaneously.

• Familiarity with syndicated data systems (Nielsen, Consumer Household Panel, etc.).

• Experience in managing and utilizing primary consumer research while manipulating various data sources to derive business insights and actions.

• Proficiency in computer applications such as Excel, PowerPoint, and Word.

• Capability to meet the physical and working-condition requirements, which include prolonged computer work, occasional lifting of up to 20 pounds, and functioning in the specified office environment.

🏝️ Benefits

• Eagle Foods will provide reasonable accommodations to enable employees to perform the essential functions of their job.